Kingston, ON [March 9th, 2023] – Sport Tourism Canada (STC) is pleased to announce the selection of Inventa Brand Experience as event management partners for the 2023 Sports Event Congress (SEC) happening this June in Richmond, BC.  SEC is the largest annual gathering of stakeholders in the sport tourism industry, which generates over $7.4B in economic activity annually.

“As an industry, the time to proactively tell our story is now. Sport Tourism goes beyond just the arena or venue to contribute to building strong economies and communities across the country. There is a new winning formula for hosting that includes cultural activations, new technologies, and leading the way on local environmental and social impacts. Tourism Canada is looking forward to working with Inventa to deliver an impactful Congress that will advance our industry’s objectives and help us maximize the benefits for our country, communities and sports.” says Janet Guthrie, STC Board Member, SEC23 Working Committee and Sport Tourism Coordinator for the City of Leduc.

“As an experiential marketing and event management agency, we know the value and impact that sporting events can have for a host community, particularly as the tourism sector looks to come back stronger than ever” says Alexa Freudigmann, Senior Vice President & Partner at Inventa.  “We’ve seen it firsthand through our work with the Olympic Games, FIFA Women’s World Cup, the Pan Am Games, and of course in local events that we attend on behalf of our clients from coast to coast every year.  Now we’re excited to work with STC, to support and build the sector from the inside in designing an impactful event that will build meaningful connections at SEC 2023.”

“What we saw from Inventa,” says Sheena McCrate Interim Chair, Sport Tourism Canada “was an agency with solid event management background, and a strong connection to the sports event sector as whole. They brought a unique understanding of the business needs of the event, and a high level of creativity in their approach.  Coupled with Inventa’s deep local knowledge and network, we know they will support the STC in delivering an engaging & effective Congress in Richmond this June.”

Founded in 2000, SEC is celebrating its 23rd year of bringing together and connecting host communities with sporting events rights holders to build the sport tourism sector in Canada.  The Congress includes several targeted matchmaking sessions with over 400 B2B appointments, laying the foundations for events to find and select their next host community.

Richmond Sport Hosting signed on host the event in 2023 and are excited to showcase the city, and its rich heritage in sport.  “We are thrilled at the opportunity to work in partnership with Inventa and Sport Tourism Canada to deliver an exceptional experience for all those attending Sport Events Congress in Richmond this June.” Pam Lacroix, Manager, Richmond Sport Hosting.

For more information on Sport Events Congress please visit



About Sport Tourism Canada

Sport Tourism Canada is an organization founded in the year 2000 through a partnership with the Canadian Tourism Commission with the mission to increase Canada’s capacity to attract and host sport tourism events, and grow the sector.  The STC has over 500 members, which includes 200+ municipalities, 250+ national and provincial sporting organizations, and 20+ educational institutions that support the industry.

About Sport Events Congress

The Sport Events Congress is a three-day interactive and educational event that will take place June 6-8, 2023 in Richmond, BC.  Over 400 stakeholders will attend including events rights holders and national sporting organizations, destination tourism professionals and event suppliers. For more information and to secure your ticket, please visit:

About Inventa Brand Experience

Inventa is a national, full service, independently owned experiential and event marketing agency, headquartered in Vancouver BC. Now in our 27th year of operation, we work with our clients to design & deliver impactful brand experiences that connect our clients directly with their audience.  Using a design centered approach, we work with our clients to consider every aspect of the consumer touchpoints, to build experiences they will remember, and talk about!  We are proud to work with a broad cross-section of industries including CPG, B2B, Crown Corporations and public sector clients.  To learn more about Inventa, please visit