Board of Directors


Janet Guthrie  (she/her)

Janet Guthrie (she/her)

CHAIR

City of Leduc, AB

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Janet Guthrie is the Sport Tourism Coordinator for the City of Leduc, a community recognized by the GSI Canada Index as one of the country’s top sport hosting communities with a population under 50,000. Involved in sport hosting throughout her life, Janet’s passion for sport tourism took hold in university when she had the opportunity to host the World Junior Luge Championships during her practicum experience. Ever since, she has strived to deliver a stand out experience for all events, leading to consistent recognition at the STC Prestige awards.

Janet is a graduate of University of Alberta (UofA) with a Bachelor of Physical Education focused on the Cultural and Managerial Studies of Sports and Leisure. She also has a National Advanced Certificate in Local Authority Administration (NCLAA I) bringing a unique understanding of municipal government to the Board of Directors.

Zanth Jarvis (he/him)

Zanth Jarvis (he/him)

VICE CHAIR

Tourism London, ON

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Zanth Jarvis is an experienced sport tourism professional who currently serves as the Director of Sport Tourism with Tourism London. Over the past decade, Zanth has played a large role in helping to attract numerous national and international sporting events to London, Ontario. This includes the 2023 Tim Hortons Brier, 2022 Vanier Cup, 2018 Para Hockey World Cup, and 2018 Ontario Summer Games, which have helped drive significant visitations and economic impact to the city. A graduate of Western University’s Sport Management program, Zanth’s connection to London and sports run deep. He’s also spent many years working with Sport Tourism Canada and their clients on the STEAM program, overseeing data collection for economic impact projects. Zanth’s unique experience working with Sport Tourism Canada, along with his perspective as a host city, will provide valuable insight to the Board of Directors

Allyson Tonelli

Allyson Tonelli

PAST CHAIR

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Allyson Tonelli is an accomplished sales and partnerships leader with a diverse background spanning film, sport, hospitality, and tourism. Known for driving revenue growth and building high-impact relationships, she has established a reputation as a strategic connector and industry advocate across Canada.

Allyson plays an active role in advancing the sport tourism sector through her leadership and board involvement, contributing to national conversations around event attraction, economic impact, and destination development. Her career is defined by a results-driven approach, a collaborative mindset, and a passion for elevating destinations through sport.

In recognition of her significant contributions to the industry, Allyson was named Tourism Industry Association of Canada’s Tourism Champion of the Year in 2023.

Nolan Thiessen (he/him)

Nolan Thiessen (he/him)

TREASURER

Curling Canada

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Nolan Thiessen is in the unique position today of playing a leading role in organizing some of the biggest sporting events in Canada, events that in his past life as an athlete he we was trying to win, and on three occasions actually did.

Nolan, earned his CPA, CA designation in 2006 while articling at a national accounting firm before moving into a managerial role with a big four firm for five years.

Nolan, then took a hiatus from corporate life while competing internationally in curling, winning three Brier Championships as well as one gold and one bronze at the World Championships.

Post playing career Nolan started working in various areas of Curling Canada’s business operations where he now leads the events team to help drive exceptional experiences for athletes, ticket purchasers, broadcast viewers, sponsors as well as funding agencies who help deliver Curling Canada’s Season of Champions.

Nolan, has served in the past as Chair of the World Curling Federation’s Athlete Commission and currently serves on the World Curling Federation Competition & Rules Commission.

Colby Pridham (he/him)

Colby Pridham (he/him)

SECRETARY

Events East Group, NS

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Colby Pridham is a strategic leader in the sports, entertainment, and events industry, known for his expertise in driving growth and fostering valuable partnerships. With a wealth of experience in sales strategy, relationship management, stakeholder partnerships, and event management, Colby brings a diverse skill set to the field. As the Senior Manager of Partnerships & Event Development at Events East Group, his visionary leadership at Scotiabank Centre has been instrumental in propelling growth and achieving remarkable outcomes. Additionally, his commitment to community development is evident through his involvement on the board of Kids Up Front – Atlantic. Colby’s dedication to advancing sport tourism in Canada, combined with his ability to deliver results, makes him an invaluable asset in his role as a board member.

Michelle Collens (she/her)

Michelle Collens (she/her)

BOARD MEMBER

Sport Hosting Vancouver, BC

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Michelle Collens is a senior leader working closely with all levels of government, tourism partners, and community organizations driving economic and social development opportunities in the City of Vancouver. A graduate of UBC playing varsity volleyball for the Thunderbirds, Collens has made a career of her passion for sport. Focused on the area of sport events, she has worked with great organizations such as UBC Athletics, Sport Kelowna, 2010 Legacies Now, and BC PavCo.

Moira J. Lassen (she/her)

Moira J. Lassen (she/her)

BOARD MEMBER

Arctic Winter Games

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Moira is an experienced sport event management professional specializing in national and international multi-sport and single-sport events. Moira has worked in various roles at
numerous multi-sport Games, including Olympic, Youth Olympic, Commonwealth, Youth Commonwealth, Pan American, Canada and Arctic Winter Games.

Moira has completed over one hundred missions as an International Technical Official in the sport of weightlifting, elected official or member of Team Canada and was the first woman ever elected to the International Weightlifting Federation Executive Board. Moira is a voting member of the Canadian Olympic Committee (B Session member) and a member of Canada’s International Representatives Network.

Moira is a citizen of both Canada and Great Britain and after raising her children in the Yukon, lived in Ottawa, London, Glasgow, Samoa, and Gold Coast, AUS. She has now returned home to the traditional territories of the Kwanlin Dün First Nation and the Ta’an Kwäch’än Council in Whitehorse, Yukon.

Recently, she wrapped up four years of service as the Ministerial Advisor in the Government of Yukon Cabinet offices and the International Federation Delegate to the Paris 2024 Olympic Games – Weightlifting. Moira is the Executive Director of the Arctic Winter Games International Committee, the rights holders and stewards of the biennial Arctic Winter Games, which celebrates athletic competition, cultural exchange and social interaction featuring participants from Northwest Territories, Yukon, Nunavut, Alaska, Kalaallit Nunaat, Nunavik, Northern Alberta and the Indigenous peoples (Sami) of Norway, Sweden and Finland.
A lifelong learner, Moira is an MBA Candidate at the Australian Institute of Business and has two adult children, Jeane (Olympian) and Leif Erik.

Carson Ackroyd

Carson Ackroyd

BOARD MEMBER

Tourism Calgary, AB

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Carson Ackroyd is a Sales, Marketing and Communications professional with more than 25 years of experience in a number of industry sectors.

He started his career with the Sun Media organization where he worked for 13 years in a number of roles that included running the marketing, promotions and circulation sales for both the Edmonton Sun and the Calgary Sun before transitioning to lead the advertising sales team at the Calgary Sun. He transitioned to become the Vice President of Marketing and Communications for ATCO for more than a decade. In this role, he had a 100+ person team responsible for all aspects of marketing and communications for a multi national conglomerate in the energy, utility and structures and logistics business.

In 2018, Carson became the Sr. Vice President of Sales at Tourism Calgary where he leads a team responsible for attracting sport & major cultural events to the city as well as meetings & conventions.

In addition to his professional background, Carson has served on the Board of Tourism Calgary, Ag For Life, Calgary Blizzard Soccer Club and Silver Springs Golf Club.

Cindy Medynski (she/her)

Cindy Medynski (she/her)

BOARD MEMBER

Explore Edmonton, AB

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As the Director of Sport and Culture Events at Explore Edmonton, Cindy Medynski aims to bring once in a lifetime experiences to Alberta’s vibrant capital.

While working to elevate Edmonton’s profile internationally as a leading sport hosting destination, she guides a motivated and enthusiastic team as they curate a wide array of sports and cultural events that celebrate the spirit of Edmonton. In her role, Cindy collaborates within the unique and dynamic City of Edmonton/Explore Edmonton partnership, working since 2017 to bring significant economic and social impacts to Edmonton.

Her dedication to sport and events began as a young multi-sport athlete and event volunteer, eventually working her way on to some notable local organizing committees in Edmonton, like the FIFA Women’s World Cup and the ITU World Cup Triathlon.

A firm believer in the transformative power of sport tourism, Cindy sees events as catalysts for human connection, community enrichment and destination development. Having been born and raised here, Cindy has proudly chosen to raise her young family in this extraordinary city.

Kevin Eshkawkogan

Kevin Eshkawkogan

BOARD MEMBER

Indigenous Tourism Ontario

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Kevin is an Anishnabek and is a member of the M’Chigeeng First Nation on Manitoulin Island.

Kevin has been a key player in the development of Indigenous cultural tourism in Ontario since 2003. Kevin was an integral part of the development and growth of the Great Sprit Circle Trail (GSCT) on Manitoulin Island, one of the country’s most renowned Indigenous tourism organizations that provides culturally authentic Indigenous experiences to visitors along with marketing support to Indigenous operators.

He has provided leadership to GSCT for over 15 years and has imparted his guidance to countless individuals throughout Manitoulin Island, Ontario, Canada, and beyond.
Kevin works tirelessly to unite Indigenous tourism providers, grow market reach and bring meaningful employment opportunities to the region.
Kevin is a mentor and visionary who works closely with his community to ensure sustainable and organic growth within the Indigenous tourism industry.
In 2015, Kevin was named the Tourism Champion of the Year by the Tourism Industry Association of Ontario. He has also been recognized by numerous media outlets for his accomplishments within the industry.

Kevin sits on a variety of boards including the Tourism Industry Association of Ontario (TIAO).
He has also helped establish ITO, Indigenous Tourism Association of Canada (ITAC), Northeastern Ontario Tourism, Destination Northern Ontario, the Manitoulin Hotel and Conference Centre, and many other tourism organizations and businesses. He also sits on the Destination Ontario Sector Advisory Committee, Tourism Skillsnet Ontario Council, and the Trans Canada Trail Indigenous Advisory Committee.

Linden Leung

Linden Leung

BOARD MEMBER

Volleyball Canada

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Linden Leung is the Chief Operating Officer for Volleyball Canada and has been with the organization for over fifteen years. He is involved with various business areas including , sport event planning, strategic planning, human resources, and financial management. Linden is a strong believer in sport tourism being beneficial to communities and sport organizations. He is currently putting the finishing touches on his MBA from Queens University.

Garrett Ball

Garrett Ball

BOARD MEMBER

Golf Canada

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Garrett Ball joined Golf Canada in 2012 and was previously the organization’s Chief Financial Officer until transitioning to the newly created Chief Operating Officer role in 2020.

The longest tenured member of the Executive team, Garrett has oversight of the organization’s financial statements and investment portfolio; administration; business services and IT; professional championships, legal and compliance; government relations; and real estate & facilities, including the Canadian Golf Hall of Fame. Garrett is also leading Golf Canada’s new Home for Canadian Golf Project. Garrett has been the staff representative on Golf Canada’s Investment Committee and Audit & Risk Management Committee since 2013.

Garrett graduated from Brock University (BAcc – 2006) and then acquired his Chartered Professional Accountant (CPA, CA) designation in 2009. While at Brock University, Garrett was a five (5) time national champion on the lacrosse team. Before joining Golf Canada, Garrett spent nearly a decade working in audit and assurance with PwC LLP in the Hamilton office with short-term secondments in their offices in Dallas and Houston, Texas.

Garrett has been an active volunteer contributor or mentor to various programs, including the City of Hamilton’s Starter Company Program, the Tewaaraton Lacrosse League, and Lawn Summer Nights (Brantford) in support of Cystic Fibrosis. In 2020, Garrett was nominated for Sports Business Journal’s Forty Under 40 Awards.

Married with two children, Garrett and his family are members of Rattlesnake Point Golf Club (Milton) and Cedar Springs Racquet Club (Burlington). Garett is an active coach in the Burlington Minor Lacrosse Association and Burlington Lions Optimist Minor Hockey Association.

Jill Lynch

Jill Lynch

BOARD MEMBER

Speed Skating Canada

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Jill is the Manager of Events and Partnerships at Speed Skating Canada, based in Calgary. A passionate advocate for sports, Jill’s career has been shaped by her years of coaching gymnastics and playing volleyball at Memorial University of Newfoundland.

Her experience in event management and her dedication to relationship-building have driven her commitment to creating impactful sport experiences. Jill is excited to bring her expertise to the Sport Tourism Canada Board of Directors, where she aims to contribute to the continued growth of sport tourism across the country.

Dustin Heise

Dustin Heise

BOARD MEMBER

Canada Snowboard

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Over the past 20 years, I’ve had the privilege of leading in two worlds — elite sport and the corporate/real estate sectors. Along the way, I’ve learned how to scale organizations (including doubling one within a single fiscal year), but just as importantly, how to stabilize growth so it lasts. What drives me is building values-based cultures where strategy isn’t just a plan on paper — it’s lived daily by teams who feel inspired, supported, and accountable.

I take pride in mentoring people, aligning operations to vision, and ensuring that an organization’s DNA reflects its core values. I’ve also been fortunate to generate multimillion-dollar growth through smart financial stewardship, fundraising, and partnerships built on trust. Year after year, these relationships have become the foundation for long-term success and resilience. At the heart of it, I’m motivated by collaboration — bringing people together, finding common purpose, and making decisions that create both impact and sustainability.

Krista Hodder

Krista Hodder

BOARD MEMBER

Aboriginal Sport Circle

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Krista is the Senior Coordinator of Programs and Events with the Aboriginal Sport Circle, focusing on administrating and delivering apprentice programs for Indigenous coaches, national championships for Indigenous athletes and award programs recognizing athletes and coaches – all across the country.

Putting leadership development first on her radar, Krista has been able to work with many organizations to provide opportunities for Indigenous coaches and athletes across Turtle Island to gain meaningful experience and opportunities to further their skills.

Krista has been named to the 2016 Most Influential Women in Sport and Physical Activity in Canada list, as the overall woman in the Builders category by the Canadian Association for the Advancement of Women and Sport and Physical Activity (CAAWS) which is now called Canadian Women and Sport. Krista has also been included in a timeline of Influential Women in the Public Service Sector, a national timeline featuring over 150 women from the 1600s to today, compiled by Canada’s School of Public Service. Krista was also featured as Hockey Canada’s champion for the month of June for her tireless work to promote Indigenous hockey opportunities

Krista is proud Mi’kmaw woman from Membertou First Nation in Nova Scotia, where she lives, works, plays and raises her children.

Jeff Feeney

Jeff Feeney

BOARD MEMBER

Diving Plongeon Canada

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Jeff Feeney is an award-winning event director and senior sport management professional with over 20 years of experience in national sport organizations. He currently serves as Senior Director, Business Development at Diving Plongeon Canada, where he leads the federation’s event hosting, communications, partnerships, and revenue generation strategies.

Over the past 18 years with Diving Canada, Jeff has progressed from intern to senior leadership, overseeing the delivery of more than 100 national and international events. He is known for leading collaborative teams, building strong partnerships, and delivering events that resonate with audiences while creating lasting value for host communities.

Jeff holds a Master’s degree in Sport Administration from the University of Ottawa and an Advanced Executive Certificate from the Smith School of Business at Queen’s University. He has also contributed to major international games through media and communications roles with the Canadian Olympic Committee and Commonwealth Games Canada.

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