Unleashing
The Power of Events!
Sport Tourism Canada is an organization founded through a partnership with the Destination Canada (formerly the Canadian Tourism Commission) with the goal to increase Canada’s capacity to attract and host sport tourism events.
We help increase Canada’s capacity to attract and host sport tourism events.
Latest News
STC Celebrates Green Sports Day in Canada on October 6th
The impact of climate change and extreme weather conditions has been even more evident on sport events this past year. We have seen athletes adversely affected by extreme heat, and winter sports struggling to be held in reliable snow and/or ice conditions. October 6th...
Sport Tourism Canada to observe National Day for Truth and Reconciliation
September 30th was recently designated as a federal statutory holiday, the National Day for Truth and Reconciliation. The legislation to enact this day was passed with a commitment from the Government of Canada to reconciliation and ensuring that the tragic history...
Value of Sport tourism in 2019 tops $7 Billion
The latest figures to assess the impact of Sport Tourism on the Canadian economy indicate that the industry generated $7.4 billion in value in the calendar year 2019. The analysis, released by Sport Tourism Canada, was based on two surveys from Statistics Canada, the...
Services We Offer
MEMBERSHIP
Gain access to exclusive offerings and other public offerings at discounted rates: directories, Canadian and International industry data, the Sport Hosting Index, and cooperative marketing programs and sales missions.
Consulting Services
High-level training and strategic advice for organizations or staff needing assistance on either a short-term or long-term basis.
ECONOMIC IMPACT ANALYSIS
Assessments that provide critical information for municipal, provincial, and federal government funding applications, grants, and all types of private sector financial support.
We Organize
These Events
Sport EventS Congress
March / April annually
Sport Events Congress is the largest annual gathering of the $6.8 billion sport tourism industry in Canada.
Prestige Awards
Held annually in conjunction with Sport Events Congress
To celebrate the people, places, and events that make the Canadian sport tourism industry so dynamic.
[UN] Golf and Sport Tourism Fore-Um
Held annually in November
A sociable golf-themed competition, which offers learning and B2B networking opportunities with sport tourism colleagues from across Canada.
Get your copy of the 2020 Canadian Sport Hosting Index
Member
Spotlight
GREATER SUDBURY
Greater Sudbury is a city nestled in the heart of Northeastern Ontario, at the hub of Canada’s two most important highways and serves as the regional capital. Offering a unique mix of urban amenities and natural surroundings, Greater Sudbury is one of the largest municipalities by area; an urban jewel set in the natural beauty of 330 lakes and Boréal forest of the Canadian Shield.
BRANDON
Brandon is a modern prairie city with a diverse culture. Our moderate size makes us both easy to navigate and able to provide your championship with what it needs. It also means that your event won’t get lost in the shuffle it might elsewhere. When you host in Brandon, everyone knows you are here!
KELOWNA
Can you imagine competing in the championship game surrounded by mountains and lakes in one of Canada’s top travel destinations? In the heart of BC’s beautiful Okanagan Valley, Kelowna is a four-season playground with a climate envied by much of Canada. Attracting 1.9 million visitors annually, getting here is easy with direct flights serving major cities across the country.
DAWSON CREEK
For a community of its size, it could be argued that Dawson Creek is punching above its weight in terms of success with event tourism. Our unwavering commitment to providing first-class northern hospitality has afforded the community the opportunity to host many successful events.
Testimonials
From Our Members
CHERYL FINN
SPORT TOURISM LONDON
We have several memberships with national and provincial organizations, but our affiliation with STC is by far the most valuable on a year over year basis.
DEAN MCINTOSH
HOCKEY CANADA
We met with four or five communities that we’ve never been in before at Sport Events Congress. They bid on an event over the next couple of years, and before you know it, we’re in that community hosting a major event.
MEMBER CATEGORIES AND FEES
Municipal Member
A public or private organization in a community, municipality or metropolitan area in Canada that is organized to solicit and service sports events (e.g. Convention & visitors bureaus, sport tourism commissions, economic development commissions)
FEES:
Population under 10,000 CDN $150
Population 10,000 – 25,000 CDN $300
Population 25,000 – 50,000 CDN $600
Population 50,000 – 150,000 CDN $1,500
Population 150,000 – 500,000 CDN $2,500
Population Over 500,000 CDN $4,000
Associate Member
Canadian provincial or federal sport and/or tourism umbrella bodies (e.g. Provincial ministries of tourism, Sask Sport, Sport Alliance of Ontario, Canadian Association of Convention and Visitors Bureaus). It also includes sport leagues that operate on a provincial, regional or national level.
FEES: CDN $1500
Affiliate Member
This category of membership includes Canadian firms or individuals providing equipment, services or attractions to the field served by the organization (e.ga. Sport/event marketing companies, sports equipment manufacturers, consulting firms, architectural firms, facilities, institutions, athletic departments, hotel chains & individual hotel properties, airline and car rental chains). It also includes organizations that hold rights to events not covered under the Rights Holders category below.
FEES: CDN $500
Education
This membership category is open to those actively involved in the Canadian education system as an educator, researcher or student.
FEES: CDN $100
Rights Holder - National
This non-voting membership category includes national, multi-sport or major games organizations that are recognized as clients of Sport Canada.
FEES: CDN $0
Rights Holder - Provincial
This non-voting membership category includes provincial and multi-sport organizations that are recognized by provincial governments and provincial sport umbrella bodies that are Associate members of the CSTA.
FEES: CDN $0
International
This category provides an opportunity for international members to affiliate with the CSTA and includes access to all industry tools contained in the Products section of the website. Contact the CSTA for a full list of other benefits.
FEES:
Cities, States or Provinces – USD $5000
Countries USD $10,000