Unleashing
The Power of Events!
Sport Tourism Canada is an organization founded through a partnership with the Destination Canada (formerly the Canadian Tourism Commission) with the goal to increase Canada’s capacity to attract and host sport tourism events.
We help increase Canada’s capacity to attract and host sport tourism events.
Latest News
Plan Ahead to Celebrate Sport Tourism May 29 – June 4
This is definitely the year we want to celebrate Sport Tourism in Canada! The week of May 29 – June 4 has been declared Tourism Week in Canada, and we’re getting ready to let people know that sport event hosting is BACK! The theme for the week, Travel Now: For Work,...
Recovery, Resilience and Reimaging themes of Sport Tourism Canada’s 2022 AGM
As the members of Sport Tourism Canada gathered online on April 27th for the 2022 Annual General Meeting, three themes for the sport tourism industry were clearly outlined. In his opening remarks, Chair of the STC Board, Neal Alderson noted that the industry is...
2021 Tim Hortons Curling Trials supported $12.7 M in Economic Activity for Saskatoon
Study by Sport Tourism Canada conducted in November 2021 Saskatoon’s economy benefited from an injection of over $12.7 million in economic activity as a result of the successful hosting of the 2021 Tim Hortons Curling Trials. It was held November 20-28, 2021 at the...
Services We Offer
MEMBERSHIP
Gain access to exclusive offerings and other public offerings at discounted rates: directories, Canadian and International industry data, the Sport Hosting Index, and cooperative marketing programs and sales missions.
Consulting Services
High-level training and strategic advice for organizations or staff needing assistance on either a short-term or long-term basis.
ECONOMIC IMPACT ANALYSIS
Assessments that provide critical information for municipal, provincial, and federal government funding applications, grants, and all types of private sector financial support.
We Organize
These Events
Sport EventS Congress
March / April annually
Sport Events Congress is the largest annual gathering of the $6.8 billion sport tourism industry in Canada.
Prestige Awards
Held annually in conjunction with Sport Events Congress
To celebrate the people, places, and events that make the Canadian sport tourism industry so dynamic.
[UN] Golf and Sport Tourism Fore-Um
Held annually in November
A sociable golf-themed competition, which offers learning and B2B networking opportunities with sport tourism colleagues from across Canada.
Get your copy of the 2020 Canadian Sport Hosting Index
Member
Spotlight
WINNIPEG
Let your athletes experience the joy of polar bears swimming overhead at the Journey to Churchill while exploring after their championship. Be inspired to make a difference at the Canadian Museum for Human Rights; journey from prehistory to the present at the Manitoba Museum; discover the world’s largest collection of contemporary Inuit art at Winnipeg Art Gallery–Qaumajuq; or have a worldly experience at the Royal Canadian Mint
MISSISSAUGA
As Canada’s 6th largest city, Mississauga is in a class all its own—cutting-edge facilities offer big-city appeal, while lush green spaces, exciting attractions and diverse villages and neighbourhoods give groups plenty of options for meeting and teambuilding fun.
quebec city
Did you know that Québec City is Canada’s second-best sport city? Its sports services and installations are synonymous with expertise and hospitality. It’s easy to understand why the city regularly hosts championships, world cup events, and other sporting competitions and conventions.
HAMILTON
From hosting the first-ever Commonwealth Games in 1930 to the 2003 World Cycling Championships watched by 500 million viewers worldwide, to last year’s 108th Grey Cup – Hamilton’s sports roots run deep. Here are seven reasons to look forward to hosting your next event in Hamilton.
Testimonials
From Our Members
CHERYL FINN
SPORT TOURISM LONDON
We have several memberships with national and provincial organizations, but our affiliation with STC is by far the most valuable on a year over year basis.
DEAN MCINTOSH
HOCKEY CANADA
We met with four or five communities that we’ve never been in before at Sport Events Congress. They bid on an event over the next couple of years, and before you know it, we’re in that community hosting a major event.
MEMBER CATEGORIES AND FEES
Municipal Member
A public or private organization in a community, municipality or metropolitan area in Canada that is organized to solicit and service sports events (e.g. Convention & visitors bureaus, sport tourism commissions, economic development commissions)
FEES:
Population under 10,000 CDN $150
Population 10,000 – 25,000 CDN $300
Population 25,000 – 50,000 CDN $600
Population 50,000 – 150,000 CDN $1,500
Population 150,000 – 500,000 CDN $2,500
Population Over 500,000 CDN $4,000
Associate Member
Canadian provincial or federal sport and/or tourism umbrella bodies (e.g. Provincial ministries of tourism, Sask Sport, Sport Alliance of Ontario, Canadian Association of Convention and Visitors Bureaus). It also includes sport leagues that operate on a provincial, regional or national level.
FEES: CDN $1500
Affiliate Member
This category of membership includes Canadian firms or individuals providing equipment, services or attractions to the field served by the organization (e.ga. Sport/event marketing companies, sports equipment manufacturers, consulting firms, architectural firms, facilities, institutions, athletic departments, hotel chains & individual hotel properties, airline and car rental chains). It also includes organizations that hold rights to events not covered under the Rights Holders category below.
FEES: CDN $500
Education
This membership category is open to those actively involved in the Canadian education system as an educator, researcher or student.
FEES: CDN $100
Rights Holder - National
This non-voting membership category includes national, multi-sport or major games organizations that are recognized as clients of Sport Canada.
FEES: CDN $0
Rights Holder - Provincial
This non-voting membership category includes provincial and multi-sport organizations that are recognized by provincial governments and provincial sport umbrella bodies that are Associate members of the CSTA.
FEES: CDN $0
International
This category provides an opportunity for international members to affiliate with the CSTA and includes access to all industry tools contained in the Products section of the website. Contact the CSTA for a full list of other benefits.
FEES:
Cities, States or Provinces – USD $5000
Countries USD $10,000