The Power of Events!

Sport Tourism Canada is an organization founded through a partnership with the Destination Canada (formerly the Canadian Tourism Commission) with the goal to increase Canada’s capacity to attract and host sport tourism events.

We help increase Canada’s capacity to attract and host sport tourism events.

Latest News

Services We Offer


Gain access to exclusive offerings and other public offerings at discounted rates: directories, Canadian and International industry data, the Sport Hosting Index, and cooperative marketing programs and sales missions.


Consulting Services

High-level training and strategic advice for organizations or staff needing assistance on either a short-term or long-term basis.



Assessments that provide critical information for municipal, provincial, and federal government funding applications, grants, and all types of private sector financial support.


We Organize
These Events

Sport EventS Congress

March / April annually

Sport Events Congress is the largest annual gathering of the $6.8 billion sport tourism industry in Canada.

Prestige Awards

Held annually in conjunction with Sport Events Congress

To celebrate the people, places, and events that make the Canadian sport tourism industry so dynamic.

[UN] Golf and Sport Tourism Fore-Um

Held annually in November

A sociable golf-themed competition, which offers learning and B2B networking opportunities with sport tourism colleagues from across Canada.

Get your copy of the 2020 Canadian Sport Hosting Index



Can you imagine competing in the championship game surrounded by mountains and lakes in one of Canada’s top travel destinations? Named Canada’s number 1 mid-size city for sport hosting in 2019 and 2020, Kelowna is a vibrant city renowned for its welcoming hospitality, stunning landscape, and first-rate sporting venues. 

Grande Prairie

Grande Prairie is a region of choice to host high–caliber sport, recreation, and cultural events. With world–class facilities, major airline and public transportation services, more than 3,000 hotel rooms, and plenty of dining and shopping, Grande Prairie is a premier destination for many events.  


Ottawa is one of the world’s greatest capital cities, fully equipped with a wide range of facilities and perfectly positioned to stage provincial, national and international events, making it an excellent host of sporting events. In 2017, Ottawa was named Destination of the Year by Sport Tourism Canada. 


Fort McMurray Wood Buffalo has hosted some big events here over the years, from multi-sport games to national & provincial championships and international showcase sporting events. 

From Our Members



We have several memberships with national and provincial organizations, but our affiliation with STC is by far the most valuable on a year over year basis.



We met with four or five communities that we’ve never been in before at Sport Events Congress.  They bid on an event over the next couple of years, and before you know it, we’re in that community hosting a major event.


Municipal Member

A public or private organization in a community, municipality or metropolitan area in Canada that is organized to solicit and service sports events (e.g. Convention & visitors bureaus, sport tourism commissions, economic development commissions)


Population under 25,000 CDN $600
Population 25,000 – 50,000 CDN $1,000
Population 50,000 – 150,000 CDN $2,000
Population 150,000 – 500,000 CDN $3,000
Population Over 500,000 CDN $5,000

Associate Member

Canadian provincial or federal sport and/or tourism umbrella bodies (e.g. Provincial ministries of tourism, Sport Nova Scotia, Tourism Industry Association of Ontario, Travel Alberta, Convention Centres Canada). It also includes sport leagues that operate on a provincial, regional or national level.

FEES: CDN $2,000

Affiliate Member

This category of membership includes Canadian firms or individuals providing equipment, services or attractions to the field served by the organization (e.ga. Sport/event marketing companies, sports equipment manufacturers, consulting firms, architectural firms, facilities, institutions, athletic departments, hotel chains & individual hotel properties, airline and car rental chains). It also includes organizations that hold rights to events not covered under the Rights Holders category below.

FEES: CDN $1,000


This membership category is open to those actively involved in the Canadian education system as an educator, researcher or student.

FEES: CDN $500

Rights Holder - National

This non-voting membership category includes national, multi-sport or major games organizations that are recognized as clients of Sport Canada.

FEES: CDN $400

Rights Holder - Provincial

This non-voting membership category includes provincial and multi-sport organizations that are recognized by provincial governments and provincial sport umbrella bodies that are Associate members of the STC.

FEES: CDN $150


This category provides an opportunity for international members to affiliate with the CSTA and includes access to all industry tools contained in the Products section of the website. Contact the CSTA for a full list of other benefits.


Cities, States or Provinces – USD $5000
Countries USD $10,000