Unleashing
The Power of Events!
Sport Tourism Canada is an organization founded through a partnership with the Destination Canada (formerly the Canadian Tourism Commission) with the goal to increase Canada’s capacity to attract and host sport tourism events.
We help increase Canada’s capacity to attract and host sport tourism events.
Latest News
Sport Tourism Canada selects Inventa Brand Experience to support the 2023 Sport Events Congress June 6-8 in Richmond, BC.
Kingston, ON [March 9th, 2023] – Sport Tourism Canada (STC) is pleased to announce the selection of Inventa Brand Experience as event management partners for the 2023 Sports Event Congress (SEC) happening this June in Richmond, BC. SEC is the largest annual gathering...
2023 STC PRESTIGE Awards Nominations Now Open
Nominate exceptional sport tourism initiatives, games & event KINGSTON, ON (March 3, 2023) – Sport Tourism Canada (STC) is now accepting nominations for the PRESTIGE Awards, a program which recognizes exceptional sport tourism initiatives, games, and events. The...
2022 Canada Life Vanier Cup generates over $2.4 million in Economic Activity for the City of London
Study Conducted by Sport Tourism Canada at the November 2022 Event Sport Tourism Canada (STC) studied the economic impact generated by the 2022 Canada Life Vanier Cup. The 57th edition of the Canadian football championship took place in London, ON at Western...
Services We Offer
MEMBERSHIP
Gain access to exclusive offerings and other public offerings at discounted rates: directories, Canadian and International industry data, the Sport Hosting Index, and cooperative marketing programs and sales missions.
Consulting Services
High-level training and strategic advice for organizations or staff needing assistance on either a short-term or long-term basis.
ECONOMIC IMPACT ANALYSIS
Assessments that provide critical information for municipal, provincial, and federal government funding applications, grants, and all types of private sector financial support.
We Organize
These Events
Sport EventS Congress
March / April annually
Sport Events Congress is the largest annual gathering of the $6.8 billion sport tourism industry in Canada.
Prestige Awards
Held annually in conjunction with Sport Events Congress
To celebrate the people, places, and events that make the Canadian sport tourism industry so dynamic.
[UN] Golf and Sport Tourism Fore-Um
Held annually in November
A sociable golf-themed competition, which offers learning and B2B networking opportunities with sport tourism colleagues from across Canada.
Get your copy of the 2020 Canadian Sport Hosting Index
Member
Spotlight
kelowna
Can you imagine competing in the championship game surrounded by mountains and lakes in one of Canada’s top travel destinations? Named Canada’s number 1 mid-size city for sport hosting in 2019 and 2020, Kelowna is a vibrant city renowned for its welcoming hospitality, stunning landscape, and first-rate sporting venues.
Grande Prairie
Grande Prairie is a region of choice to host high–caliber sport, recreation, and cultural events. With world–class facilities, major airline and public transportation services, more than 3,000 hotel rooms, and plenty of dining and shopping, Grande Prairie is a premier destination for many events.
ottawa
Ottawa is one of the world’s greatest capital cities, fully equipped with a wide range of facilities and perfectly positioned to stage provincial, national and international events, making it an excellent host of sporting events. In 2017, Ottawa was named Destination of the Year by Sport Tourism Canada.
FORT MCMURRAY WOOD BUFFALO
Fort McMurray Wood Buffalo has hosted some big events here over the years, from multi-sport games to national & provincial championships and international showcase sporting events.
Testimonials
From Our Members
CHERYL FINN
SPORT TOURISM LONDON
We have several memberships with national and provincial organizations, but our affiliation with STC is by far the most valuable on a year over year basis.
DEAN MCINTOSH
HOCKEY CANADA
We met with four or five communities that we’ve never been in before at Sport Events Congress. They bid on an event over the next couple of years, and before you know it, we’re in that community hosting a major event.
MEMBER CATEGORIES AND FEES
Municipal Member
A public or private organization in a community, municipality or metropolitan area in Canada that is organized to solicit and service sports events (e.g. Convention & visitors bureaus, sport tourism commissions, economic development commissions)
FEES:
Population under 10,000 CDN $150
Population 10,000 – 25,000 CDN $300
Population 25,000 – 50,000 CDN $600
Population 50,000 – 150,000 CDN $1,500
Population 150,000 – 500,000 CDN $2,500
Population Over 500,000 CDN $4,000
Associate Member
Canadian provincial or federal sport and/or tourism umbrella bodies (e.g. Provincial ministries of tourism, Sask Sport, Sport Alliance of Ontario, Canadian Association of Convention and Visitors Bureaus). It also includes sport leagues that operate on a provincial, regional or national level.
FEES: CDN $1500
Affiliate Member
This category of membership includes Canadian firms or individuals providing equipment, services or attractions to the field served by the organization (e.ga. Sport/event marketing companies, sports equipment manufacturers, consulting firms, architectural firms, facilities, institutions, athletic departments, hotel chains & individual hotel properties, airline and car rental chains). It also includes organizations that hold rights to events not covered under the Rights Holders category below.
FEES: CDN $500
Education
This membership category is open to those actively involved in the Canadian education system as an educator, researcher or student.
FEES: CDN $100
Rights Holder - National
This non-voting membership category includes national, multi-sport or major games organizations that are recognized as clients of Sport Canada.
FEES: CDN $0
Rights Holder - Provincial
This non-voting membership category includes provincial and multi-sport organizations that are recognized by provincial governments and provincial sport umbrella bodies that are Associate members of the CSTA.
FEES: CDN $0
International
This category provides an opportunity for international members to affiliate with the CSTA and includes access to all industry tools contained in the Products section of the website. Contact the CSTA for a full list of other benefits.
FEES:
Cities, States or Provinces – USD $5000
Countries USD $10,000