Unleashing
The Power of Events!
Sport Tourism Canada is an organization founded through a partnership with the Destination Canada (formerly the Canadian Tourism Commission) with the goal to increase Canada’s capacity to attract and host sport tourism events.
We help increase Canada’s capacity to attract and host sport tourism events.
Latest News
Sport Tourism Canada survey outlines a way forward for the return of fans and participants to sport
OTTAWA, ON – After highlighting responses from both domestic and international sport event rights holders, the third part of Sport Tourism Canada’s (STC) series, Bouncing Back - Preparing for a Sport Hosting and Economic Reboot puts the spotlight on Canadian fans and...
SEC21 Content Available for Members
They say ‘membership has its benefits' and we couldn’t agree more! That’s why some of the fantastic content from Sport Events Congress 2021 is now available to our members. We received many requests following the conclusion of SEC21 about whether the content could be...
Sport Tourism Canada survey provides roadmap for return of international events to Canada
Sport Tourism Canada (STC) has released the second report in its series, Bouncing Back - Preparing for a Sport Hosting and Economic Reboot. Focusing on responses from international rights holders to an online survey and interviews conducted in March and April of 2021,...
Services We Offer
MEMBERSHIP
Gain access to exclusive offerings and other public offerings at discounted rates: directories, Canadian and International industry data, the Sport Hosting Index, and cooperative marketing programs and sales missions.
Consulting Services
High-level training and strategic advice for organizations or staff needing assistance on either a short-term or long-term basis.
ECONOMIC IMPACT ANALYSIS
Assessments that provide critical information for municipal, provincial, and federal government funding applications, grants, and all types of private sector financial support.
We Organize
These Events
Sport EventS Congress
March / April annually
Sport Events Congress is the largest annual gathering of the $6.8 billion sport tourism industry in Canada.
Prestige Awards
Held annually in conjunction with Sport Events Congress
To celebrate the people, places, and events that make the Canadian sport tourism industry so dynamic.
[UN] Golf and Sport Tourism Fore-Um
Held annually in November
A sociable golf-themed competition, which offers learning and B2B networking opportunities with sport tourism colleagues from across Canada.
Get your copy of the 2020 Canadian Sport Hosting Index
Member
Spotlight
KELOWNA
Can you imagine competing in the championship game surrounded by mountains and lakes in one of Canada’s top travel destinations? In the heart of BC’s beautiful Okanagan Valley, Kelowna is a four-season playground with a climate envied by much of Canada. Attracting 1.9 million visitors annually, getting here is easy with direct flights serving major cities across the country.
DAWSON CREEK
For a community of its size, it could be argued that Dawson Creek is punching above its weight in terms of success with event tourism. Our unwavering commitment to providing first-class northern hospitality has afforded the community the opportunity to host many successful events.
LEDUC
Leduc is composed of a community full of young, hardworking people that values volunteerism and a passion for sports.
WINNIPEG
Look no further than Winnipeg — the ideal host city for your competition. Our passionate sporting community and fans are dedicated to making your championship a safe and successful event!
Testimonials
From Our Members
CHERYL FINN
SPORT TOURISM LONDON
We have several memberships with national and provincial organizations, but our affiliation with STC is by far the most valuable on a year over year basis.
DEAN MCINTOSH
HOCKEY CANADA
We met with four or five communities that we’ve never been in before at Sport Events Congress. They bid on an event over the next couple of years, and before you know it, we’re in that community hosting a major event.
MEMBER CATEGORIES AND FEES
Municipal Member
A public or private organization in a community, municipality or metropolitan area in Canada that is organized to solicit and service sports events (e.g. Convention & visitors bureaus, sport tourism commissions, economic development commissions)
FEES:
Population under 10,000 CDN $150
Population 10,000 – 25,000 CDN $300
Population 25,000 – 50,000 CDN $600
Population 50,000 – 150,000 CDN $1,500
Population 150,000 – 500,000 CDN $2,500
Population Over 500,000 CDN $4,000
Associate Member
Canadian provincial or federal sport and/or tourism umbrella bodies (e.g. Provincial ministries of tourism, Sask Sport, Sport Alliance of Ontario, Canadian Association of Convention and Visitors Bureaus). It also includes sport leagues that operate on a provincial, regional or national level.
FEES: CDN $1500
Affiliate Member
This category of membership includes Canadian firms or individuals providing equipment, services or attractions to the field served by the organization (e.ga. Sport/event marketing companies, sports equipment manufacturers, consulting firms, architectural firms, facilities, institutions, athletic departments, hotel chains & individual hotel properties, airline and car rental chains). It also includes organizations that hold rights to events not covered under the Rights Holders category below.
FEES: CDN $500
Education
This membership category is open to those actively involved in the Canadian education system as an educator, researcher or student.
FEES: CDN $100
Rights Holder - National
This non-voting membership category includes national, multi-sport or major games organizations that are recognized as clients of Sport Canada.
FEES: CDN $0
Rights Holder - Provincial
This non-voting membership category includes provincial and multi-sport organizations that are recognized by provincial governments and provincial sport umbrella bodies that are Associate members of the CSTA.
FEES: CDN $0
International
This category provides an opportunity for international members to affiliate with the CSTA and includes access to all industry tools contained in the Products section of the website. Contact the CSTA for a full list of other benefits.
FEES:
Cities, States or Provinces – USD $5000
Countries USD $10,000