Unleashing
The Power of Events!
Sport Tourism Canada is an organization founded through a partnership with the Destination Canada (formerly the Canadian Tourism Commission) with the goal to increase Canada’s capacity to attract and host sport tourism events.
We help increase Canada’s capacity to attract and host sport tourism events.
Latest News
Tim Hortons Brier Generates over $16.8 Million in Economic Activity for Lethbridge
Sport Tourism Canada (STC) studied the economic activity generated by the 2022 Tim Hortons Brier, held in Lethbridge, Alberta from March 4 to 13, 2022. The annual Canadian Men’s curling championship took place at Lethbridge’s ENMAX Centre. The study was commissioned...
Sport Events Congress Heads to Richmond, B.C. in 2023
Canada’s largest gathering of its vibrant sport tourism industry, Sport Events Congress (SEC), will take place in Richmond, British Columbia on June 6-7-8, 2023 through a partnership between Sport Tourism Canada and Richmond Sport Hosting. Richmond was originally...
Study: Modified 108th Grey Cup Still Packed an Economic Punch
Sport Tourism Canada research pegs economic impact at $34.8 million The modified 108th Grey Cup festival and the championship game still delivered a significant economic impact of almost $35 million, according to an independent study conducted by Sport Tourism...
Services We Offer
MEMBERSHIP
Gain access to exclusive offerings and other public offerings at discounted rates: directories, Canadian and International industry data, the Sport Hosting Index, and cooperative marketing programs and sales missions.
Consulting Services
High-level training and strategic advice for organizations or staff needing assistance on either a short-term or long-term basis.
ECONOMIC IMPACT ANALYSIS
Assessments that provide critical information for municipal, provincial, and federal government funding applications, grants, and all types of private sector financial support.
We Organize
These Events
Sport EventS Congress
March / April annually
Sport Events Congress is the largest annual gathering of the $6.8 billion sport tourism industry in Canada.
Prestige Awards
Held annually in conjunction with Sport Events Congress
To celebrate the people, places, and events that make the Canadian sport tourism industry so dynamic.
[UN] Golf and Sport Tourism Fore-Um
Held annually in November
A sociable golf-themed competition, which offers learning and B2B networking opportunities with sport tourism colleagues from across Canada.
Get your copy of the 2020 Canadian Sport Hosting Index
Member
Spotlight
FORT MCMURRAY WOOD BUFFALO
Fort McMurray Wood Buffalo is home to truly world-class sporting venues, with a community of volunteers that can do it all. MacDonald Island Park is one of the largest sporting venues in Canada, with the ability to host hockey, curling, swimming, court sports, badminton, football, baseball, and more, all under one roof.
edmonton
You can’t describe Edmonton without mentioning sport, it’s simply in their DNA. Edmonton’s history has been defined by sporting legacies, whether it be the success of the historic world champion women’s basketball team, the Wayne Gretzky-led years of the Edmonton Oilers.
Laval
Laval is more than perfect and an exceptional destination! Why? Laval has a wide range of facilities to welcome sports events of all types. In fact, Laval is a sought-after destination where to host large-scale events thanks to its high-end multidisciplinary sports.
WINNIPEG
Let your athletes experience the joy of polar bears swimming overhead at the Journey to Churchill while exploring after their championship.
Testimonials
From Our Members
CHERYL FINN
SPORT TOURISM LONDON
We have several memberships with national and provincial organizations, but our affiliation with STC is by far the most valuable on a year over year basis.
DEAN MCINTOSH
HOCKEY CANADA
We met with four or five communities that we’ve never been in before at Sport Events Congress. They bid on an event over the next couple of years, and before you know it, we’re in that community hosting a major event.
MEMBER CATEGORIES AND FEES
Municipal Member
A public or private organization in a community, municipality or metropolitan area in Canada that is organized to solicit and service sports events (e.g. Convention & visitors bureaus, sport tourism commissions, economic development commissions)
FEES:
Population under 10,000 CDN $150
Population 10,000 – 25,000 CDN $300
Population 25,000 – 50,000 CDN $600
Population 50,000 – 150,000 CDN $1,500
Population 150,000 – 500,000 CDN $2,500
Population Over 500,000 CDN $4,000
Associate Member
Canadian provincial or federal sport and/or tourism umbrella bodies (e.g. Provincial ministries of tourism, Sask Sport, Sport Alliance of Ontario, Canadian Association of Convention and Visitors Bureaus). It also includes sport leagues that operate on a provincial, regional or national level.
FEES: CDN $1500
Affiliate Member
This category of membership includes Canadian firms or individuals providing equipment, services or attractions to the field served by the organization (e.ga. Sport/event marketing companies, sports equipment manufacturers, consulting firms, architectural firms, facilities, institutions, athletic departments, hotel chains & individual hotel properties, airline and car rental chains). It also includes organizations that hold rights to events not covered under the Rights Holders category below.
FEES: CDN $500
Education
This membership category is open to those actively involved in the Canadian education system as an educator, researcher or student.
FEES: CDN $100
Rights Holder - National
This non-voting membership category includes national, multi-sport or major games organizations that are recognized as clients of Sport Canada.
FEES: CDN $0
Rights Holder - Provincial
This non-voting membership category includes provincial and multi-sport organizations that are recognized by provincial governments and provincial sport umbrella bodies that are Associate members of the CSTA.
FEES: CDN $0
International
This category provides an opportunity for international members to affiliate with the CSTA and includes access to all industry tools contained in the Products section of the website. Contact the CSTA for a full list of other benefits.
FEES:
Cities, States or Provinces – USD $5000
Countries USD $10,000