Unleashing
The Power of Events!
Sport Tourism Canada is an organization founded through a partnership with the Destination Canada (formerly the Canadian Tourism Commission) with the goal to increase Canada’s capacity to attract and host sport tourism events.
We help increase Canada’s capacity to attract and host sport tourism events.
Latest News
Summary of the 2021 Sport Tourism Canada AGM
The members of Sport Tourism Canada (STC) gathered via Zoom to conduct the 2021 Annual General Meeting (AGM) on Wednesday, April 28th, 2021. A meeting of the new Board was held the following day on Thursday, April 29th. Board Update On behalf of STC, outgoing Chair...
Rick Traer Announces Departure as Sport Tourism Canada CEO
OTTAWA – After 21 years at the helm of Sport Tourism Canada, CEO Rick Traer has announced his retirement from the position, effective July 31, 2021. He has led the organization since its inception in 2000. Following 14 years as an administrator in the provincial,...
First Ever Virtual Edition of Sport Events Congress – a slam dunk!!
It was a ‘slam dunk’ for the first-ever Virtual Edition of Sport Events Congress (SEC). This gathering of the sport tourism industry from across Canada moved to an online format in 2021 as an alternative to the traditional in-person gathering, which was not possible...
Services We Offer
MEMBERSHIP
Gain access to exclusive offerings and other public offerings at discounted rates: directories, Canadian and International industry data, the Sport Hosting Index, and cooperative marketing programs and sales missions.
Consulting Services
High-level training and strategic advice for organizations or staff needing assistance on either a short-term or long-term basis.
ECONOMIC IMPACT ANALYSIS
Assessments that provide critical information for municipal, provincial, and federal government funding applications, grants, and all types of private sector financial support.
We Organize
These Events
Sport EventS Congress
March / April annually
Sport Events Congress is the largest annual gathering of the $6.8 billion sport tourism industry in Canada.
Prestige Awards
Held annually in conjunction with Sport Events Congress
To celebrate the people, places, and events that make the Canadian sport tourism industry so dynamic.
[UN] Golf and Sport Tourism Fore-Um
Held annually in November
A sociable golf-themed competition, which offers learning and B2B networking opportunities with sport tourism colleagues from across Canada.
Get your copy of the 2020 Canadian Sport Hosting Index
Member
Spotlight
LEDUC
There’s a reason why sporting events held in Leduc stand out from the rest. The City of Leduc is a growing community in one of the fastest growing metropolitan regions in Canada. Known for its vibrancy, community spirit, and global connections, Leduc is composed of a community full of young, hardworking people that values volunteerism and a passion for sports.
WINNIPEG
Look no further than Winnipeg — the ideal host city for your competition. Our passionate sporting community and fans are dedicated to making your championship a safe and successful event!
moncton
Moncton has what it takes to help rights holders present a quality event: world-class event venues; dedicated local sports organizations; an experienced, bilingual pool of volunteers; exceptional accommodations; various transportation options; and more.
MONTREAL
A major sports city, Montréal offers a considerable advantage when it comes to accommodating all types of sporting events.
Testimonials
From Our Members
CHERYL FINN
SPORT TOURISM LONDON
We have several memberships with national and provincial organizations, but our affiliation with STC is by far the most valuable on a year over year basis.
DEAN MCINTOSH
HOCKEY CANADA
We met with four or five communities that we’ve never been in before at Sport Events Congress. They bid on an event over the next couple of years, and before you know it, we’re in that community hosting a major event.
MEMBER CATEGORIES AND FEES
Municipal Member
A public or private organization in a community, municipality or metropolitan area in Canada that is organized to solicit and service sports events (e.g. Convention & visitors bureaus, sport tourism commissions, economic development commissions)
FEES:
Population under 10,000 CDN $150
Population 10,000 – 25,000 CDN $300
Population 25,000 – 50,000 CDN $600
Population 50,000 – 150,000 CDN $1,500
Population 150,000 – 500,000 CDN $2,500
Population Over 500,000 CDN $4,000
Associate Member
Canadian provincial or federal sport and/or tourism umbrella bodies (e.g. Provincial ministries of tourism, Sask Sport, Sport Alliance of Ontario, Canadian Association of Convention and Visitors Bureaus). It also includes sport leagues that operate on a provincial, regional or national level.
FEES: CDN $1500
Affiliate Member
This category of membership includes Canadian firms or individuals providing equipment, services or attractions to the field served by the organization (e.ga. Sport/event marketing companies, sports equipment manufacturers, consulting firms, architectural firms, facilities, institutions, athletic departments, hotel chains & individual hotel properties, airline and car rental chains). It also includes organizations that hold rights to events not covered under the Rights Holders category below.
FEES: CDN $500
Education
This membership category is open to those actively involved in the Canadian education system as an educator, researcher or student.
FEES: CDN $100
Rights Holder - National
This non-voting membership category includes national, multi-sport or major games organizations that are recognized as clients of Sport Canada.
FEES: CDN $0
Rights Holder - Provincial
This non-voting membership category includes provincial and multi-sport organizations that are recognized by provincial governments and provincial sport umbrella bodies that are Associate members of the CSTA.
FEES: CDN $0
International
This category provides an opportunity for international members to affiliate with the CSTA and includes access to all industry tools contained in the Products section of the website. Contact the CSTA for a full list of other benefits.
FEES:
Cities, States or Provinces – USD $5000
Countries USD $10,000