Attend SEC

SPORT EVENTS CONGRESS (SEC) is Canada’s largest gathering of organizations connected to the $7.4 billion+ sport tourism industry in Canada. SEC22 takes place on March 22-23-24 in Edmonton in partnership with Edmonton Events.

Attending SEC: everything you need to know

Edmonton, Alberta

Our 2022 Plans

SEC22 has been designed to help facilitate the recovery of sport hosting. The SEC22 program is interactive, educational, offers opportunities for business-to-business networking, and includes evening social events (including an Edmonton Oilers game).

Our Safety Plan 

Sport Tourism Canada is committed to the health and safety of all delegates at Sport Events Congress 2022. The recovery of the sport tourism industry depends on all of us to control the virus, and we support a fully vaccinated environment.

All requirements for meetings and events that are in effect at the time of SEC22 (as directed by the government of Alberta and Edmonton Public Health) will be in place during the event, along with some extra precautionary measures that STC believes are necessary and prudent.

Safety Protocol
SEC Registration 2022

Registration Info

SEC registration is open between December 13 and March 10 (as space permits). STC reserves the right to cap registration and/or limit the number of delegates in attendance. Some events/activities will have capacity limits. Registration fees range from $50 CAD per person to $1410 CAD.

Travel

We’re pleased to offer discounted rates on Edmonton hotels and airfare through our SEC travel partnerships.

Plane Window

Who’s Coming

SEC attracts delegates from 4 main sectors of the sport tourism industry: sport organizations who own the rights to events, destinations who are actively hosting sport events in their communities, suppliers to the sport tourism industry, and the education sector.

SEC for Rookies

Newbies to SEC often have many questions about the event format or networking activities. Ask us about how we can help make your first time attending Sport Events Congress a smooth and rewarding experience.

Group of people at SEC

SAVE THE DATE!

SEC22 – Edmonton Convention Centre & Westin Edmonton – Edmonton, AB (March 22-23-24, 2022)

Mark your calendars for the only event in Canada where all of Canada’s sport tourism stakeholders gather to learn, network and develop new business partnerships.

Contact Us About SEC

FREQUENTLY ASKED QUESTIONS

Who normally attends Sport Events Congress?

Sport Events Congress attracts delegates from a variety of sectors:

  • Events rights holders (organizations/companies who own the rights to sporting events and are seeking potential host cities to partner with them to host their next event.  Events range from community level sporting competitions such as minor hockey tournaments to international elite sporting events to conferences and meetings and special events).
  • Sport Tourism and Economic Development professionals (people who are working to promote their city/town as a destination for sport events and are interested in hosting events)
  • Suppliers to the Sport Tourism Industry (companies who offer services to the sport tourism industry, such as hotels, airlines, magazines, event marketing firms, etc.)
  • Education sector and researchers (students, professors and researchers who are in the tourism or sports administration fields).

Approximately 400 delegates attend Sport Events Congress each year.

What is the difference between Sport Events Exchange and Vendor Alley?

Sport Events Exchange is a business-to-business marketplace that provides an opportunity for events rights holders and destinations to meet one-on-one to explore sport events hosting opportunities.  Participants are assigned brief appointments to conduct a short business meeting.  The format is similar to ‘speed dating’ whereby both parties have a short period of time (8-10 minutes) to determine if there is potential to work together and then a bell rings prompting people to move on to their next appointment.

Vendor Alley is the trade show element at SEC.  It offers companies the opportunity to set-up kiosks and promote their products and services to SEC delegates during the conference.  Each year, approximately 30 exhibitors take part in the trade show and pay the appropriate fees for their kiosk space that is allocated to them in the trade show area.  Conference delegates are encouraged to visit booths, pick-up promotional material and speak with company reps who are exhibiting.  Exhibit space in Vendor Alley normally sells out well in advance of the Congress so any company interested in exhibiting should confirm their intentions to STC at least 5 months prior to the Congress.

WHERE AND WHEN DOES SPORT EVENTS CONGRESS TAKE PLACE?

Sport Events Congress has been hosted in March or April in Toronto, Ottawa, Richmond, Edmonton, Halifax and Gatineau in previous years. Decisions regarding the location of the conference are made on an annual basis.

View upcoming dates and locations for SEC here.

Do you offer special rates for delegates who only want to attend portions of the Congress or one-day only?

Congress delegate fees are based on the attendee taking part in the full Congress. There is no one-day rate available.

View registration information here.

Do I have to be fully vaccinated to attend Sport Events Congress 2022?

Yes. All delegates will need to have received two doses of the COVID-19 vaccine no later than March 7, 2022. Proof of vaccination will be required for entry to the event. Instructions on how to submit your proof of vaccination will be provided in advance of the event. View our SEC22 safety measures.

Will the hotel, the convention centre and the other venues we are visiting during SEC22 be enforcing COVID-19 protocols?

Yes. View the Westin Edmonton, Edmonton Convention Centre, and Rogers Place policies & requirements here.

Do I have to wear a mask at SEC22?

Yes – there is a masking policy in place. Because this is an evolving situation the details of the policy will be communicated to all delegates in advance of the event. View our SEC22 safety measures for the latest information about masking at SEC.

Is there an airport shuttle for delegates attending SEC22?

Some VIPs and participants in the Go Congress! program have access to an airport shuttle provided by Sport Tourism Canada and Edmonton Events. All other delegates are encouraged to book a taxi or ride share service or contact the Edmonton Sky Shuttle to book a ride from YEG to downtown. Masks must be worn when travelling on buses/shuttles or in taxis or ride shares.

What is the SEC22 refund policy?

Because COVID-19 is an evolving situation, Sport Tourism Canada has a flexible change and cancellation policy for SEC22. View details here.

How do I participate in the speed dating activity (Sport Events exchange) at SEC?

This popular activity is limited to destinations who are members of Sport Tourism Canada and events rights holders with events open for bid who meet the eligibility criteria. Discover how Sport Events Exchange works here.

Do I have to be a member of Sport Tourism Canada to attend SEC?

Congress is open to anyone, however, STC members have discounted rates on registration fees and may have access to certain activities or events that are restricted to members only. View the program of events for details or view the membership section of our website for more info on how to become a member of STC.

I deferred my SEC20 registration fees to SEC22. How do I make sure I am fully registered for SEC22?

Deferred delegates can contact our registration manager for instructions on how to officially transfer a deferred 2020 registration to 2022. Please make sure you have a copy of your SEC 2020 registration confirmation email and a payment receipt to provide to STC in case of any discrepancies.

I am interested in sponsoring SEC or becoming an exhibitor in Vendor Alley. Who do I talk to?

Visit our sponsorship and exhibitor information page for an overview of the opportunities available or connect with our events & marketing team for more details.

What is the Go Congress! program?

STC and its host city partners for SEC sometimes offer a subsidy for registration fees, travel, and accommodations for eligible events rights holders. More information about this program can be found here.

How do I find out if my company/organization is a member of Sport Tourism Canada?

View the list of current members on our website or contact STC’s membership services department at membership@sporttourismcanada.com to check membership status.

Is SEC a sustainable event?

Since 2015, Sport Tourism Canada has been implementing sustainable event practices at Sport Events Congress. More info about SEC: A Sustainable Event is posted on our website.

Do you have to pre-register to attend concurrent sessions at SEC?

No. Seating in the concurrent session breakouts is available on a first come, first served basis. If you arrive to a concurrent session that is full, you will be directed to an alternative session by a member of our events team.

I am a first-time attendee and have many questions about the event format, networking activities, etc. Is there any onboarding provided for new delegates?

Yes! Visit our SEC for Rookies info page on our website for our top tips on how to make the most of your first time attending Sport Events Congress.

If I am unable to attend SEC22 in-person in Edmonton is there an opportunity to attend the event virtually?

Based on the learnings from SEC22, which was hosted as a 100% virtual event, STC is working to provide access to some SEC22 sessions & presentations (Sport Events Exchange excluded) through an online platform. Details about this option will be advertised on our registration information page.

I am interested in speaking or presenting at SEC? How do I submit my request or topic idea?

STC is in the process of developing a list of engaging topics for SEC22 that will provide learning and inspiration to assist the sport hosting system to be more successful and resilient in the future. If you would like to recommend a topic or have interest in speaking/presenting at SEC22, please submit to: consulting@sporttourismcanada.com. View our schedule of events here.