Attend SEC

Sport Events Congress 2024

See you in Winnipeg – March 13-15

Attending SEC: everything you need to know

SPORT EVENTS CONGRESS (SEC) is Canada’s largest gathering of organizations connected to the $7.4 billion+ sport tourism industry in Canada. SEC24 takes place on March 13-15  in Winnipeg in partnership with Tourism Winnipeg and Travel Manitoba.

Edmonton, Alberta

Our 2024 Plans

SEC24 has been designed to help facilitate the recovery of sport hosting. The SEC24 program is interactive, educational, offers opportunities for business-to-business networking, and evening social events.

SEC Registration 2022

Registration Info

SEC registration is open. STC reserves the right to cap registration and/or limit the number of delegates in attendance. Some events/activities will have capacity limits.



STC is pleased to partner with Air Canada and WestJet for SEC24.  When booking flights, please use the following discount codes for preferred rates.

Air Canada is sponsoring SEC24 and is offering a 10% discount for your flight to Winnipeg.

  • Air Canada Code: PCUXKXR1


Applicable Rules

  • The booking is to be made to the following city: Winnipeg, YWG (CA)
  • The travel period begins Wednesday, March 06, 2024 and ends Friday, March 22, 2024.
  • Travel is valid Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday.
  • For North America’ 5% applies on standard fares, 10% on flex fares & higher. For International Travel’ 10% on standard fares & higher.

WestJet is sponsoring SEC24 and is offering a discount for your flight to Winnipeg.

  • WestJet Online Code: 7N9U2UH
  • WestJet Travel Agent Code: YBG71


Applicable Rules

  • The booking is to be made to the following city: Winnipeg, YWG (CA)
  • The travel period begins: 3/6/2024
  • The travel period ends: 3/22/2024

The Delta Hotels by Marriott Winnipeg is the official room block for SEC24

  • $169 (plus tax) for Standard Room
  • The deadline to book at The Delta Hotels by Marriott is February 2nd, 2024. Rooms are limited and subject to availability.
  • To book now, call 1.204.942.0551 or book your hotel stay online.
  • The Delta Hotels by Marriott Winnipeg is located at 350 St Mary Ave, which is approximately a 15-minute drive from the airport. Ground transportation includes Winnipeg Transit (bus line 15 – approx. 35 mins), taxi services, and Uber.
Plane Window

Who’s Coming

SEC attracts delegates from 4 main sectors of the sport tourism industry: sport organizations who own the rights to events, destinations who are actively hosting sport events in their communities, suppliers to the sport tourism industry, and the education sector.

SEC24 Social Events

Jets vs Predators Game (SEC Attendeees – Optional)

Buy your ticket here before February 23 –…

(Please note that if you are part of Go Congress please do not purchase a ticket as this is part of the program.)

Wear your favourite home-town jersey and show your colours at SEC night at the Jets game when they take on the Nashville Predators. Exclusive opportunity for all SEC attendees to network among Go Congress participants while taking in the high-energy of the Canada Life Centre on a Jets night!

$60/ticket plus fees (exclusive offer for SEC delegates)
Seating in section 319/320 with SEC attendees including Go Congress participants (hosted NSOs).

INCLUDES first round beverage of choice and snack* courtesy of Brandon First
*$25 gift card provided

Offer closes February 29.2024

Participants of Go Congress not eligible for this offer.

Reception at the Candian Museum for Human Rights hosted by Brandon First, Travel Manitoba and Tourism Winnipeg

Brandon First, Tourism Winnipeg and Travel Manitoba welcome you to the Canadian Museum for Human Rights – first museum solely dedicated to the evolution, celebration and future of human rights. Nestled in the heart of downtown Winnipeg along the banks of the Red River and steps away from The Forks, the museum is the perfect backdrop for any event in Winnipeg.

Within this tranquil oasis, you’ll have the opportunity to engage with thought-provoking exhibits and installations that explore the complexities of human rights issues both past and present. From interactive displays highlighting pivotal moments in history to immersive multimedia experiences shedding light on contemporary struggles for justice, each exhibit offers a unique perspective and encourages meaningful dialogue.

We look forward to greeting you within the Garden of Contemplation for a cocktail reception and workshop where you can explore the ‘right to play’ while networking with your industry colleagues.

When the big band starts up, it’s time to head to the John and Bonnie Buhler hall for a great time, music and dancing, ‘elevated’ ball park eats, signature cocktails, craft beer and fabulous wine, and many memories to be made.

Each guest will receive a gift card to the CMHR Giftshop to take home their own memento of their time at the Canadian Museum for Human Rights. Plus, grab your friends and colleagues and visit our 360 video booth to capture the fun of the night.

Rogers Place Edmonton
Group of people at SEC

SEC for Rookies

Newbies to SEC often have many questions about the event format or networking activities. Ask us about how we can help make your first time attending Sport Events Congress a smooth and rewarding experience.


SEC24 – Delta Winnipeg & RBC Convention Centre

Winnipeg, MB

(March 13-15, 2024)

Mark your calendars for the only event in Canada where all of Canada’s sport tourism stakeholders gather to learn, network and develop new business partnerships.

Contact Us About SEC


Who normally attends Sport Events Congress?

Sport Events Congress attracts delegates from a variety of sectors:

  • Events rights holders (organizations/companies who own the rights to sporting events and are seeking potential host cities to partner with them to host their next event.  Events range from community level sporting competitions such as minor hockey tournaments to international elite sporting events to conferences and meetings and special events).
  • Sport Tourism and Economic Development professionals (people who are working to promote their city/town as a destination for sport events and are interested in hosting events)
  • Suppliers to the Sport Tourism Industry (companies who offer services to the sport tourism industry, such as hotels, airlines, magazines, event marketing firms, etc.)
  • Education sector and researchers (students, professors and researchers who are in the tourism or sports administration fields).

Approximately 400 delegates attend Sport Events Congress each year.

What is the difference between Sport Events Exchange and Vendor Alley?

Sport Events Exchange is a business-to-business marketplace that provides an opportunity for events rights holders and destinations to meet one-on-one to explore sport events hosting opportunities.  Participants are assigned brief appointments to conduct a short business meeting.  The format is similar to ‘speed dating’ whereby both parties have a short period of time (8-10 minutes) to determine if there is potential to work together and then a bell rings prompting people to move on to their next appointment.

Vendor Alley is the trade show element at SEC.  It offers companies the opportunity to set-up kiosks and promote their products and services to SEC delegates during the conference.  Each year, approximately 30 exhibitors take part in the trade show and pay the appropriate fees for their kiosk space that is allocated to them in the trade show area.  Conference delegates are encouraged to visit booths, pick-up promotional material and speak with company reps who are exhibiting.  Exhibit space in Vendor Alley normally sells out well in advance of the Congress so any company interested in exhibiting should confirm their intentions to STC at least 5 months prior to the Congress.


Sport Events Congress has typically always been hosted in the spring. Past host cities include Toronto, Ottawa, Richmond, Edmonton, Halifax and Gatineau. There is a bidding process in place for hosting SEC.

View upcoming dates and locations for SEC here.

Do you offer special rates for delegates who only want to attend portions of the Congress or one-day only?

Congress delegate fees are based on the attendee taking part in the full Congress. A limited # of one-day passes for Day 3 only are available.

View registration information here.

Do I have to be a member of Sport Tourism Canada to attend SEC?

Congress is open to anyone, however, STC members have discounted rates on registration fees and may have access to certain activities or events that are restricted to members only. View the program of events for details or view the membership section of our website for more info on how to become a member of STC.

How do I find out if my company/organization is a member of Sport Tourism Canada?

View the list of current members on our website or contact STC’s membership services department at to check membership status.

Is SEC a sustainable event?

Since 2015, Sport Tourism Canada has been implementing sustainable event practices at Sport Events Congress. More info about SEC: A Sustainable Event is posted on our website.

I am interested in speaking or presenting at SEC? How do I submit my request or topic idea?

STC is in the process of developing a list of engaging topics for SEC23 that will provide learning and inspiration to assist the sport hosting system to be more successful and resilient in the future. If you would like to recommend a topic or have interest in speaking/presenting at SEC23, please submit to: View our schedule of events here.