Staff and Consultants
Sheena McCrate (she/her)
Chief Executive Officer
Christine Innocente (she/her)
Chief Financial Officer
Christine brings her financial acumen and years of not-for-profit experience to her role as STC’s Chief Financial Officer.
Her responsibilities encompass all areas of finance including the creation of financial statements for the Board of Directors, liaising with partners, members, government and event delegates as well as financial governance.
Project Manager, Economic Impact
Derek has a long history in supporting STC with research services in both Canada and abroad. Based in Vancouver, Derek conducts EI assessments using all three of STC’s tools and also provides research add-ons for our clients, including measuring social impacts and sponsorship.
Rick Traer (he/him)
Chief Executive Officer Emeritus
A respected sports executive, with an extensive background in Canadian and international sport, Rick Traer served Sport Tourism Canada as CEO from its inception until the spring of 2021. As CEO Emeritus, he will continue to represent Sport Tourism Canada internationally. Rick currently serves as a member of the Board of Directors of the International Association of Event Hosts (IAEH) and will continue to lead Team Canada delegations to promote Canada as a preferred host for international sport events.
Do you have a question, but you are not sure whom you need to speak with? Contact our departmental email addresses below and we will direct your inquiry to the appropriate member of our team.
Communications, Media Relations and PRESTIGE Awards: email@example.com
Economic Impact Studies & Research: firstname.lastname@example.org
Consulting Services: email@example.com
Sport Events Congress: firstname.lastname@example.org
General Inquiries: email@example.com