Want to become an active participant in the fastest growing segment of the tourism industry?
Are you a host destination, event organizer/rights holder, venue, or accommodations provider?
Become a Sport Tourism Canada member and build your business in the sport tourism industry
through a variety of networking, business-to-business and educational opportunities.

9 + 1 =

STC membership is designed for:

Municipalities, destination marketing organizations or economic development agencies
National, provincial and multi-sport organizations
Suppliers to the industry (hotels, event management companies, airlines, etc.)
Post secondary educational institutions
International cities and countries wishing to promote the growth of sport tourism in their respective jurisdiction.

So, what exactly is included in the STC Membership?

Networking and Professional Development Opportunities

You’ll have the opportunity to network among and learn from members of industry-related organizations and within the sport community. STC members enjoy a preferred rate to the STC annual conference, Sport Events Congress, [un] Golf and Sport Tourism FORE-umMembers in the municipal members category are eligible to participate in Sport Events Exchange, a business-to-business marketplace.

Members Only Tools & Resources

Take advantage of tools and resources that help you analyze event data and predict the economic impact of hosting a particular event on a specific location in Canada. 

There’s a range of templates, models, reports, and directories!

Free Economic Impact Assessment (Steam)

As a member, you have complimentary unlimited access to our STEAM model, an online economic impact assessment tool. STEAM uses Statistics Canada visitor expenditure profiles calibrated with spending data collected at over 500 sport events across the country! STEAM allows you to predict the economic impact of hosting a particular event in a specific location in Canada. In addition to saving $3000 (the cost of a STEAM prediction for non-members), you are also eligible for discounted rates on other economic impact services.

Exclusive Industry Insights and Opportunities

Gain access to plenty of perks when it comes to industry insights. Your membership offers exclusive access to directories, Canadian and international industry data, the Sport Hosting Index conducted annually, and co-operative marketing programs and sales missions. 

Members also have exclusive access to RFPs for events that are open and available for bid in the Up for Bid section of our website and receive a free subscription to Adrenalin magazine.

Recognition & Awards

Benefit from the multiple opportunities members have to promote their activities and gain recognition. The PRESTIGE Awards is a program that recognizes excellence in our industry and celebrates successful events, people and sponsors. STC profiles one member each month via our Member Spotlight feature that includes a a comprehensive overview of their facilities and hosting capacity.

Testimonials from some of our members…

I attend STC events as a member to meet with sport rights holders. Being from Saskatchewan, our STC membership allows us with the opportunity to connect with many sport organizations in one location at the same time.

Heather Bury

Saskatoon Sport Tourism

We met with four or five communities that we’ve never been in before at Sport Events Congress.  They bid on an event over the next couple of years, and before you know it, we’re in that community hosting a major event.

Dean McIntosh

Hockey Canada

We have several memberships with national and provincial organizations, but our affiliation with STC is by far the most valuable on a year over year basis.

Cheryl Finn

Tourism London

We have several events – MAJOR events – that have come to our community as a direct result of Sport Events Congress. Networking is one of the secrets to success at this conference. You get to experience sport tourism at its finest – that’s really cool.

Former Mayor Greg Krischke

City of Leduc



Municipal Member

A public or private organization in a community, municipality or metropolitan area in Canada that is organized to solicit and service sports events (e.g. Convention & visitors bureaus, sport tourism commissions, economic development commissions)


Population under 25,000 CDN $600
Population 25,000 – 50,000 CDN $1,000
Population 50,000 – 150,000 CDN $2,000
Population 150,000 – 500,000 CDN $3,000
Population Over 500,000 CDN $5,000

Associate Member

Canadian provincial or federal sport and/or tourism umbrella bodies (e.g. Provincial ministries of tourism, Sport Nova Scotia, Tourism Industry Association of Ontario, Travel Alberta, Convention Centres Canada). It also includes sport leagues that operate on a provincial, regional or national level.

FEES: CDN $2,000

Affiliate Member

This category of membership includes Canadian firms or individuals providing equipment, services or attractions to the field served by the organization ( Sport/event marketing companies, sports equipment manufacturers, consulting firms, architectural firms, facilities, institutions, athletic departments, hotel chains & individual hotel properties, airline and car rental chains). It also includes organizations that hold rights to events not covered under the Rights Holders category below.

FEES: CDN $1,000


This membership category is open to those actively involved in the Canadian education system as an educator, researcher or student.

FEES: CDN $500

Rights Holder - National

This non-voting membership category includes national, multi-sport or major games organizations that are recognized as clients of Sport Canada.

FEES: CDN $400

Rights Holder - Provincial

This non-voting membership category includes provincial and multi-sport organizations that are recognized by provincial governments and provincial sport umbrella bodies that are Associate members of the STC.

FEES: CDN $150


This category provides an opportunity for international members to affiliate with the STC and includes access to all industry tools contained in the Products section of the website. Contact the STC for a full list of other benefits.


Cities, States or Provinces – USD $5000
Countries USD $10,000