MEMBER SPOTLIGHT: WATERLOO REGION

WATERLOO REGION: BRING YOUR GAME

Waterloo Region is part of the Haldimand Tract and within the territory of the Neutral, Anishinaabe, and Haudenosaunee peoples. We are grateful to have the opportunity to gather, work, create and play on these lands. 

Known globally as a world-class centre of tech innovation, Waterloo Region is home to three vibrant cities (Cambridge, Kitchener and Waterloo) and four rural townships. It’s a place that offers big city amenities that are only minutes away from scenic, wide-open spaces.  

With a sport hosting history that includes provincial, national and international events, Waterloo Region offers the expertise and hospitality events are looking for.  

Check out these 5 reasons to Bring Your Game to Waterloo Region. 

1. Waterloo Region is Invested in Sport Tourism

Sports are part of our DNA in Waterloo Region. So much so, that in 2019 a dedicated Sport Hosting Office (SHO) was developed for the Region. The SHO is a collaborative entity that combines the sport resources of Waterloo Region in one place to facilitate world-class event hosting services and support. Director of Sport Hosting, Allister Scorgie, has extensive experience working on the international stage and with NSOs. The SHO team knows what it takes to make your event a success and is ready to work alongside you from the planning stages right through to the closing ceremonies.  

2. Waterloo Region is easy to get to, no matter where you’re travelling from

There are lots of options to get your athletes, coaches, support staff and family members to and from Waterloo Region. 

The Region of Waterloo International Airport (YKF) is located in Breslau, minutes from Cambridge, Kitchener and Waterloo. As a hub for Flair airlines and WestJet, you can now fly directly into Waterloo Region from across Canada, daily. There are 3 additional airports within an hour of Waterloo Region – Toronto Pearson, Hamilton International, and London International. 

Waterloo Region is easily accessed by car via Highway 401. VIA Rail and Go Train services are also available.

3. We have a history of Sport Event Excellence

Waterloo Region is a municipality that understands the value of Sport Tourism. And our communities are always right there supporting events, whether as enthusiastic volunteers or fans in the stands. With a strong support team in place and welcoming hospitality, Waterloo Region has hosted many major sporting events, including:

 

  • 2025 U SPORTS Women’s Hockey Championship (Upcoming)
  • 2023-24 Hockey Canada Rivalry Series Team Canada vs. Team USA
  • 2023 Toyota National Soccer Championships – U15 Cup
  • 2023 Canadian Wrestling Championships (Senior, Junior, Cadet)
  • 2023 PWHPA Dream Gap Tour Showcase
  • 2022 PGA Fortinet Cup Championship
  • 2022 U15 Boys Fast Pitch Canadian Championships
  • 2022 Kubota CHL/NHL Top Prospects Game
  • Foxwood Open Disc Golf Championship (2019 – Present)
  • Ontario Volleyball Championships (2008 – Present)
  • 2019 Ontario Scotties Tournament of Hearts
  • Manulife LPGA Classic (2012, 2015-17)
  • 2008 Memorial Cup Host (Kitchener)

4. There’s lots to do outside of the Venues

When the games are done for the day, you’ll find plenty to see and do in Waterloo Region! Looking for wide open spaces? Explore hundreds of kilometres of trails or get out on the water for a paddle along the historic Grand River. Take in our many attractions, festivals, museums and galleries, and sample true farm to table culinary creations. Athletes may even plan to stay another day to truly experience all the Region has to offer!

5. Funding and Grants Programs are Available for Your Event

The Sport Hosting Office provides access to financial support and can assist in securing additional event grants through regional and provincial partners. 

Waterloo Region offers your event big city amenities with a welcoming small-town feel. Bringing your tournament or event to the Region means you’ll be the biggest ticket in town and are sure to receive the recognition and hospitality your athletes deserve.

To find out how to Bring Your Game to Waterloo Region, contact our Sport Hosting Office.

Allister Scorgie
Director of Sport Hosting
226-751-3805
ascorgie@explorewaterloo.ca

If you would like to be the next member whose profile will be featured on the STC website, contact our Membership Services team