ATTEND SEC25


Host City/Destination Partner:

Dates:

MARCH 18-20

Conference Venue:

Host Hotel:

SPORT EVENTS CONGRESS (SEC) is Canada’s largest gathering of organizations connected to the $7.4 billion+ sport tourism industry in Canada. The SEC25 program is interactive, educational, offers opportunities for business-to-business networking, and evening social events. For detailed information about SEC CLICK HERE.

Join us at SEC25 in the blue sky city!

sec rates + packages


Schedule is a work in progress

Who’s Coming – coming soon!

SEC25 registration opens October 24, 2024. STC reserves the right to cap registration and/or limit the number of delegates in attendance. Some events/activities will have capacity limits.

Members who wish to participate in SPORT EVENTS EXCHANGE (aka SPEED DATING) must be registered for the upcoming SEC and have a valid (up-to-date) STC membership.

All rates exclude taxes that will be added at check-out. GST/HST number: 867453177RT0001

STC MEMBER

Member Early Bird Rate
$1175 CAD (+ taxes)
(October 24, 2024 – December 6, 2024)
  • Access to all conference sessions
  • Sport Events Exchange (speed dating) for eligible participants
  • 2 breakfasts (March 18 & 19)
  • 2 lunches (March 18 & 19)
  • 5 refreshment breaks
  • Access to evening reception
  • Access to evening networking events (Special events may require an additional fee based on a reduced rate)
  • PRESTIGE Awards (reception and brunch – March 20)
Member Regular Rate
$1300 CAD (+ taxes)
(December 7, 2024 to March 14, 2025)
  • Access to all conference sessions
  • Sport Events Exchange (speed dating) for eligible participants
  • 2 breakfasts (March 18 & 19)
  • 2 lunches (March 18 & 19)
  • 5 refreshment breaks
  • Access to evening reception
  • Access to evening networking events (Special events may require an additional fee based on a reduced rate)
  • PRESTIGE Awards (reception and brunch – March 20)

STC Member - Event Rights Holder

$700 CAD (+TAXES)
(October 26, 2024 –March 14, 2025)
  • Access to all conference sessions
  • Sport Events Exchange (speed dating) for eligible members
  • 2 breakfasts (March 18 & 19)
  • 2 lunches (March 18 & 19)
  • 5 refreshment breaks
  • Access to evening reception
  • PRESTIGE Awards (reception and brunch – March 20)

Non-Member

$2000 CAD (+taxes)
(October 24, 2024 to March 14, 2025)
  • Access to all conference sessions (no access to Sport Events Exchange – member benefit only)
  • 2 breakfasts (March 18 & 19)
  • 2 lunches (March 18 & 19)
  • 5 refreshment breaks
  • Access to evening reception

SEC DAY PASS

$720 CAD (+TAXES)
  • Access to all conference sessions for one day (no access to Sport Events Exchange – member benefit only)
  • 1 breakfast, 1 lunch and 2 refreshment breaks

PRESTIGE AWARDS PASS

$150 CAD (+TAXES)
  • PRESTIGE Evening Reception (March 19, 2025)
  • PRESTIGE Awards Presentation (March 20, 2025)

STUDENT DAY PASS - MARCH 18 or 19

1-Day Pass $106 CAD (+TAXES) or
2-Day Pass $212 CAD (+TAXES)
  • Access to all conference sessions for one day (excluding Sport Events Exchange, photo studio and off-site events)
  • 1 breakfast, 1 lunch and 2 refreshment breaks

HOTEL INFORMATION

STC is pleased to partner with the Fairmont Palliser Luxury Hotel in Calgary for SEC25.  When booking your rooms, please use the link below for the preferred rate discount code.

Booking via the link below is most convenient; however, if guests have specific request/room preferences please call the hotel directly to speak to an agent for prompt assistance.  Reservations contact number 1-800-441-1414.

Rate Offer reference code ‘SPORT0325

 

TRAVEL INFORMATION

West Jet Promo code: 4R7F5KV

Applicable Rules

  • The booking is to be made to the following city: Calgary, AB
  • The travel period begins: 03/13/2025
  • The travel period ends: 03/25/2025
    • 10% off Econo, 15% off EconoFlex and Premium fares for travel within Canada if booked before December 20, 2024
    • 7% off Econo, 10% off Econoflex and 15% Premium base fares for guests travelling Trans-border/International if booked before December 20, 2024
    • 8% off Econo, 13% off EconoFlex and Premium fares for travel within Canada, if booked after December 20, 2024
    • 5% off Econo, 8% off Econoflex and 13% Premium base fares for guests travelling Trans-border/International if booked after December 20, 2024
    • No discount will apply to Ultra Basic or Business class bookings.
    • The code is for system and it is in/out of Calgary only.

Air Canada Promo Code: TJXVWR21

Applicable Rules

  • The booking is to be made to the following city: Calgary, YYC (CA)
  • The travel period begins Monday, March 10, 2025 and ends Thursday, March 27, 2025.
  • Travel is valid Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday.
  • For North America’ 5% applies on standard fares, 10% on flex fares & higher. For International Travel’ 10% on standard fares & higher.

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SPORT EVENT CONGRESS FAQs


Who normally attends Sport Events Congress?

Sport Events Congress attracts delegates from a variety of sectors:

  • Events Rights Holders (organizations/companies who own the rights to sporting events and are seeking potential host cities to partner with them to host their next event.  Events range from community level sporting competitions such as minor hockey tournaments to international elite sporting events to conferences and meetings and special events).
  • Sport Tourism and Economic Development professionals (people who are working to promote their city/town as a destination for sport events and are interested in hosting events)
  • Suppliers to the Sport Tourism Industry (companies who offer services to the sport tourism industry, such as hotels, airlines, magazines, event marketing firms, etc.)
  • Education sector and researchers (students, professors and researchers who are in the tourism or sports administration fields).

Over 300 delegates attend Sport Events Congress each year.

What is the difference between Sport Events Exchange and Vendor Alley?

Sport Events Exchange is a business-to-business marketplace that provides an opportunity for events rights holders and destinations to meet one-on-one to explore sport events hosting opportunities.  Participants are assigned brief appointments to conduct a short business meeting. The format is similar to ‘speed dating’ whereby both parties have a short period of time (8-10 minutes) to determine if there is potential to work together and then a bell rings prompting people to move on to their next appointment.

Vendor Alley is the trade show element at SEC.  It offers companies the opportunity to set-up kiosks and promote their products and services to SEC delegates during the conference.  Each year, approximately 30 exhibitors take part in the trade show and pay the appropriate fees for their kiosk space that is allocated to them in the trade show area. Conference delegates are encouraged to visit booths, pick-up promotional material and speak with company reps who are exhibiting.  Exhibit space in Vendor Alley normally sells out well in advance of the Congress so any company interested in exhibiting should confirm their intentions to STC at least 5 months prior to the Congress.

WHERE AND WHEN DOES SPORT EVENTS CONGRESS TAKE PLACE?

Sport Events Congress has typically always been hosted in the spring. Past host cities include Winnipeg, Richmond, Edmonton, Ottawa, Halifax, Gatineau and Toronto. There is a bidding process in place for hosting SEC.

View upcoming dates and location for SEC here.

Do you offer special rates for delegates who only want to attend portions of the Congress or one-day only?

Congress delegate fees are based on the attendee taking part in the full Congress. A limited # of one-day passes are available. You can purchase a day pass for any one of the 3 days.

View our Attend SEC page for information

Do I have to be a member of Sport Tourism Canada to attend SEC?

Congress is open to anyone, however, STC members have discounted rates on registration fees and may have access to certain activities or events that are restricted to members only. View the details on our next SEC or visit the membership section of our website for more info on how to become a member of STC.

How do I find out if my company/organization is a member of Sport Tourism Canada?

View the list of current members on our website or contact STC’s membership services department at [email protected] to check membership status.

I am interested in speaking or presenting at SEC? How do I submit my request or topic idea?

STC is in the process of developing a list of engaging topics for Our next Sport Event Congress that will provide learning and inspiration to assist the sport hosting system to be more successful and resilient in the future. If you would like to recommend a topic or have interest in speaking/presenting at Sport Event Congress, please submit to: [email protected]

What our members are saying...


City of Leduc – Former Mayor Greg Krischke

We have several events – MAJOR events – that have come to our community as a direct result of Sport Events Congress. Networking is one of the secrets to success at this conference. You get to experience sport tourism at its finest – that’s really cool.

Hockey Canada – Dean MacIntosh

We met with four or five communities that we’ve never been in before at Sport Events Congress.  They bid on an event over the next couple of years, and before you know it, we’re in that community hosting a major event.

STC Valued Partners