Sport Events Exchange is an in-person or virtual business-to-business marketplace activity that connects sport events rights holders (ERHs) and destinations who are members of Sport Tourism Canada (DMO members).

The Exchange allows destinations and events rights holders to briefly meet and explore hosting opportunities in a fast, efficient and fun 1st date type of environment. Our dating gurus help daters prep for the dates to ensure both parties make a good first impression.  We guide Exchange participants on how to match-up with potential event partners that are a good fit.

Upcoming ‘Dating’ Opportunities:

NEW – Sport Events Exchange Virtual – April 9, 2021

SEC21 delegates who have registered to participate in SEC virtually will have access to a virtual edition of Sport Events Exchange if they meet the Exchange eligibility requirements (see below) and as space permits.


How It Works

At SEC21, Sport Events Exchange (aka speed dating) will be held on April 9 between 10:30 am EST and 4:30 PM EST.

Each participant may have access to up to 15 possible appointments or ‘dates’. Appointments are online and are conducted via a private video chat between the events rights holder and the destination.

There will also be an open window of ‘Overtime’ where one-on-one or small group chats can take place informally between participants who did not have a chance to schedule a formal appointment earlier in the day.

Deadline for Participation: DMOs and ERHs who wish to take part in the Exchange on April 9, must register for SEC21 online before March 5. Space is limited.

Agenda for Sport Events Exchange (April 9, 2021): The schedule of events for confirmed participants in Sport Events Exchange is now online here.


I’m a Destination Member of STC – What’s In It For Me?


DMOs who are members of STC benefit from the Exchange because: 

  • It is a quick and efficient way to connect with several events rights holders in a short period of time.
  • It is a chance to meet with an events right holder that may have not previously been on your radar.
  • Rights holders are the experts on their events and have valuable information at their fingertips about everything from room nights to technical specifications saving you lots of time researching this info on your own.
  • National level rights holders can help connect destinations with their provincial counterparts who have events open for bid and provincial events rights holders can connect destinations with their national counterparts who have national or international events open for bid.


Once you have established a relationship with ERHs, this may open the door to many other perks, including: 

  • Priority access to event RFPs
  • Long-term or multi-year hosting agreements




I’m an Events Rights Holder Who is A Member of STC – What’s In It For Me?


Events rights holders who are members of STC benefit from the Exchange because:

  • It is a quick and efficient way to connect with several host destinations in a short period of time.
  • It is a chance to meet with a destination that may not have previously been considered as a host partner.
  • DMOs have contacts and knowledge about the destination that rights holders may not know they have.
  • DMOs are like brokers – they can bring all the critical people together in their community to help put together a winning bid.
  • DMOs know of funding/grant opportunities and will have funding available themselves that they can pass on to rights holders.
  • DMOs can help prepare bid books, can supply key information for bids, and can coordinate site visits.
  • DMOs may have knowledge about future city planning and construction of new sport and recreational facilities.


Once you have established a relationship with DMOs, rights holders may have access to many other perks, including:


  • Enhancements to the athlete/player “experience
  • Local pre or post-event add-ons like deals on attractions & extended stays for leisure travel
  • Access to a supplier network – Do you need an event photographer? A caterer? Rental of equipment? Flowers for awards and medal presentations?
  • DMO’s may pay for (or cost-share) the cost of an economic impact study using STEAMPRO0


Working with DMOs in the early stages of the event bidding and hosting process has many advantages!




Did You Know!?


If you select a host city for your event without working with the DMO in the bidding stage, you are less likely to see any hosting money after the fact!?

confirmed events rights holders at sport events exchange

      • Athletics Canada
      • Badminton Canada
      • Bowls Canada
      • Boxing Canada
      • Canada Basketball – 5 x 5 events
      • Canada Basketball – 3 x 3 events
      • Canadian Blind Hockey
      • Canadian Collegiate Athletic Association
      • Canadian Disc Golf Association
      • CARHA Hockey
      • Chess Federation of Canada
      • Climbing Escalade Canada
      • Curling Alberta
      • Curling Canada
      • Dodgeball Canada
      • Golf Canada
      • Hockey Canada
      • Karate Canada
      • Ontario Basketball
      • Ontario Games
      • PGA Tour Canada
      • Pickleball Canada
      • Rugby Canada – Canada Sevens Tournament
      • Rugby Canada – Three 15s Events
      • Soccer Canada
      • Special Olympics Canada
      • Speed Skating Canada
      • Tennis Canada – All provinces except Quebec
      • Tennis Canada Quebec
      • Ultimate Canada
      • Volleyball Canada
      • Water Polo Canada
      • Women’s Para Hockey of Canada
      • Wrestling Canada Lutte

      confirmed destinations at sport events exchange

      • Bay of Quinte Regional Marketing Board
      • Brandon First
      • City of Brampton
      • City of Charlottetown – SCORE
      • City of Cornwall
      • City of Dieppe
      • City of Edmundston
      • City of Fredericton
      • City of Greater Sudbury
      • City of Kamloops
      • City of Leduc
      • City of Markham
      • City of Moncton
      • City of Orillia
      • City of Penticton
      • City of Prince Albert
      • City of Summerside
      • City of Surrey
      • City of Yellowknife
      • Destination Sherbrooke
      • Destination St. John’s
      • Discover Halifax
      • Discover Saint John
      • Events Cape Breton
      • Events Regina 
      • Explore Edmonton
      • Greater Victoria Sport Tourism Commission
      • Laval SportCité Canada
      • Lethbridge Sport Council
      • Medicine Hat Sport and Event Council
      • Meetings & Conventions PEI
      • Ottawa Tourism
      • Peterborough & the Kawarthas Economic Development
      • Québec City Business Destination
      • Region of Queens Municipality
      • Richmond Sport Hosting
      • Saskatoon Sports Tourism
      • Sport Burnaby
      • Sport Durham
      • Sport Events Montreal
      • Tourism Calgary
      • Tourism Hamilton – City of Hamilton
      • Tourism Kelowna
      • Tourism Kingston
      • Tourism London
      • Tourism Mississauga
      • Tourism Prince George
      • Tourism Sarnia-Lambton
      • Tourism Sun Peaks
      • Tourism Thunder Bay – CEDC
      • Tourism Vaughan
      • Tourism Windsor Essex Pelee Island
      • Tourism Winnipeg
      • Town of Quispamsis
      • Visit Oakville
      • Wood Buffalo Economic Development Corporation


      Only two groups are eligible to ‘date’ at Sport Events Exchange:

      #1 – Canadian Destinations (DMOs) who are members of Sport Tourism Canada in the ‘Municipal Member’ category of membership.

      #2 – Sport organizations (for-profit or not-for-profit) who own the rights to events open for bid (Events Rights Holders – ERHs)*.

      *All ERHs must be a member of STC. Not-for-profit sport organizations who are ERHs may be eligible for complimentary registration. For-profit events rights holders must be members in the Affiliate Member category.


      Hoteliers, event sponsors, venue managers, educational institutions, sports equipment manufacturers, airlines, consulting firms, or anyone else who does not fit into these two groups listed above are NOT eligible for Sport Events Exchange. No exceptions.

      Questions About Sport Events Exchange?

      Contact our Sport Events Exchange dating guru – Heather Harcott at

      Go congress program 2021

      The Go Congress! program offers the opportunity for representatives from various Canadian sport organizations to attend Sport Events Congress 2021 on a complimentary basis

      Costs such as transportation, hotel accommodations, ground transportation and SEC registration fees are covered by the program partners.

      Due to the virtual nature of SEC21, there will be no Go Congress! program in place in 2021. Go Congress! returns in 2022. Details to follow.