STEAM
Are you looking to analyze event data and predict the economic impact of hosting a sport event in a specific location in Canada?
Members of STC have free access to STEAM, an online self-serve tool. Members and non-members can alternatively engage STC to use the STEAM model and produce a validated report.
PREDICTING THE ECONOMIC IMPACT OF YOUR EVENT USING STEAM
Our STEAM model uses standardized visitor expenditure profiles that have been developed using primary data (30,000 event-related surveys), which is then supplemented with the latest data from Statistics Canada. This spending estimate is then combined with capital and operations expenditures to produce an overall estimate of the expenditures associated with the event, which is then entered into the economic impact assessment component of the model to produce the predicted economic impact.
HOW TO USE THE STEAM SELF-SERVE TOOL (FOR MEMBERS OF STC)
Members can access the STEAM model and input their own data to predict the economic impact of an upcoming event.Â
Step 1:Â Login to the members-only portal
Step 2: Input budgetary data, participant and spectator demographics and other information typically contained in the event’s business plan
Step 3:Â Our model analyzes the data and predicts the expected economic impact
HOW TO ENGAGE STC AND PAY FOR STEAM SERVICES À LA CARTE*
STC has a pay for use service where an Economic Impact Consultant will work with event organizers and hosts to use the STEAM model to predict the economic impact of an upcoming event.
Step 1: Get in touch! Email [email protected]
Step 2:Â We connect you with one of our EI Consultants
Step 3:Â Our EI Consultant produces an official report that is validated by the STC
*There is a $3000 CAD consulting fee (+applicable taxes) associated with this option.
STC STEAM SAMPLE REPORTS
View sample reports that were prepared by Sport Tourism Canada’s Economic Impact team as part of our à la carte consulting service. Contact us to book a consultant to work with you to prepare a detailed STEAM report.
STEAM TRAINING
Members of STC have access to the STEAM User Guide in the Members Only portal. Training on the STEAM tool is periodically offered via webinar or in-person at Sport Events Congress. For STEAM technical support, questions or resets of user passwords and logins, contact our Membership Services department at [email protected]. Sign-up for EI Talk, to receive notice of upcoming STEAM Training sessions.
OUR OTHER TOOLS
Use our comparison chart to verify if STEAM is the best fit for your project. If STEAM is not the right tool for you, discover more about FESTPRO and STEAMPRO, or contact us to discuss how we can help you measure the economic impact of your event.
What get’s measured get’s funded. Contact us today!
To book a consultant to work with you to prepare a detailed STEAM, STEAMPRO or FESTPRO report, please complete this form to request information or schedule a no obligation discovery with a member of our Economic Impact team.
STC Valued Partners
