Are you looking for a tool that helps you analyze event data and predicts the economic impact of hosting a particular event in a specific location in Canada?
PREDICTING THE ECONOMIC IMPACT OF YOUR EVENT USING STEAM
Our STEAM model uses standardized visitor expenditure profiles that have been developed using primary data (30,000 event-related surveys), which is then supplemented with the latest data from Statistics Canada. This spending estimate is then combined with capital and operations expenditures to produce an overall estimate of the expenditures associated with the event, which is then entered into the economic impact assessment component of the model to produce the predicted economic impact. Members of STC have free access to STEAM, an online self-serve tool. Members and non-members can alternatively engage STC to use the STEAM model and produce a validated report.
HOW TO USE THE STEAM SELF-SERVE TOOL
(FOR MEMBERS OF STC)
Members can access the STEAM model and input their own data to predict the economic impact of an upcoming event.
Step 1: Login to the members-only portal
Step 2: Input budgetary data, participant and spectator demographics and other information typically contained in the event’s business plan
Step 3: Our model analyzes the data and predicts the expected economic impact
HOW TO ENGAGE THE STC AND PAY FOR STEAM SERVICES À LA CARTE*
STC has a pay for use service where an Economic Impact Consultant will work with event organizers and hosts to use the STEAM model to predict the economic impact of an upcoming event.
Step 1: Get in touch! Email research@sporttourismcanada.com
Step 2: We connect you with one of our EI Consultants
Step 3: Our EI Consultant produces an official report that is validated by the STC
*There is a $3000 CAD consulting fee (+applicable taxes) associated with this option.
STC STEAM SAMPLE REPORTS
These sample reports were prepared by Sport Tourism Canada’s Economic Impact team as part of our à la carte consulting service. Contact us to book a consultant to work with you to prepare a detailed STEAM report.
STEAM TRAINING
Members of STC have access to the STEAM User Guide in the Members Only portal. Training on the STEAM tool is periodically offered via webinar or in-person at Sport Events Congress. For STEAM technical support, questions or resets of user passwords and logins, contact our Membership Services department at membership@sporttourismcanada.com. Sign-up for our monthly EI newsletter, EI Talk, to receive notice of upcoming STEAM Training sessions.
READY TO PREDICT THE ECONOMIC IMPACT OF YOUR UPCOMING EVENT?
ARE YOU A STC MEMBER?
Log in and access the STEAM self-serve tool.
NOT A STC MEMBER?
Sign up today, or get in touch to hire the STC EI Team.
OUR OTHER TOOLS
Use our comparison chart to verify if STEAM is the best fit for your project. If STEAM is not the right tool for you, discover more about FESTPRO and STEAMPRO, or contact us to discuss how we can help you measure the economic impact of your event.