Are you interested in using primary data collected from event attendees at your festival, fair, exhibition or concert and working with an STC Economic Impact Consultant to analyze the actual economic impact of your non-sport event in a specific Canadian community? You need a FESTPRO study!
FEST PRO: Economic Impact service for festivals, fairs, exhibitions and concerts
WHY YOU NEED STC’S FESTPRO FOR YOUR ECONOMIC IMPACT ASSESSMENT
FESTPRO is the economic impact measurement standard for non-sport events in Canada. STC is your trusted partner and is continuously updating its FESTPRO model to ensure the latest Statistics Canada input/output tables and multipliers are being used to measure the economic impact of Canadian festivals, fair, exhibitions, and concerts.
HOW IT WORKS – Step 1: Spectator Surveys
Our onsite surveyors use tablets to collect data from event attendees, asking a variety of questions via face-to-face intercept surveys conducted live onsite at the event and/or via a follow-up post-event email survey. This allows us to create a spending profile of your event attendees, volunteers, media, sponsors, etc. We find out where and how much your event attendees are spending while in town, where they’re staying, and their place of origin. We can also include additional questions on the survey related to market research, event awareness and satisfaction, civic pride, awareness of event sponsors, and more.
Some of the questions asked in the surveys:
- How far did you travel to attend this event?
- How many people are in your group?
- How many nights are you staying? Where did you stay?
- How much are you spending on food, entertainment, gas, shopping, etc.?
- Have you attended this event in the past?
How it Works – Step 2: Tabulating the Results
Our economic impact consultants review and clean the data before running the data through the model and tabulating the results.
HOW IT WORKS – Step 3: Analysis & Reporting
Visitor spending is then combined with capital and event operational expenditures to produce an overall determination of the expenditures associated with the event. When all of this data and information is combined, STC produces a detailed report that provides clients with an economic impact assessment in terms of total output, GDP, jobs, employment and taxes. The model contains 100% Canadian data and directly reflects what took place at your event in your community.
Pricing for a study varies based on scope of work and the type of event. Sign-up for our monthly EI newsletter, EI Talk, to receive notice of upcoming specials/promotions on our economic impact services using FESTPRO.
ARE YOU READY TO MEASURE THE ECONOMIC IMPACT OF YOUR FESTIVAL, FAIR, CONCERT OR EXHIBITION USING REAL DATA IN REAL TIME?
COMPLETE OUR ONLINE FORM TO GET A QUOTE ON A FEST PRO STUDY
Contact us with your questions about economic impact assessments using FEST PRO