STEAMPRO
ARE YOU READY TO MEASURE THE ECONOMIC IMPACT OF YOUR SPORT EVENT USING REAL DATA IN REAL TIME?
Are you looking for a tool that helps you analyze event data and predicts the economic impact of hosting a particular event in a specific location in Canada? Consider STEAMPRO Economic Impact service for your sport events.
STEAMPRO is the economic impact measurement standard for the sport events industry in Canada. STC is your trusted partner and is continuously updating its STEAMPRO model to ensure the latest Statistics Canada input/output tables and multipliers are being used to measure economic impact.
Are you interested in using primary data collected from event attendees at your sport event?
Work with an STC Economic Impact Consultant to analyze the actual economic impact of your event in a specific Canadian community? Pricing for a study varies based on scope of work and the type of event.
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HOW IT WORKS
Step 1: Spectator Surveys
Our surveyors use tablets to gather data from event attendees through in-person and follow-up email surveys. This helps us understand where and how much attendees spend, where they stay, and where they come from. We can also ask about their event experience, satisfaction, and awareness of sponsors.
Here are some example questions:
- How far did you travel to attend this event?
- How many people are in your group?
- How many nights are you staying, and where?
- How much are you spending on food, entertainment, gas, shopping, etc.?
- Have you attended this event before?
Step 2: Tabulating the Results
Once the data is thoroughly cleaned, it is then analyzed using specialized models to generate detailed results.
Step 3: Analysis & Reporting
Visitor spending is then combined with capital and event operational expenditures to produce an overall determination of the expenditures associated with the event.
When all of this data and information is combined, STC produces a detailed report that provides clients with an economic impact assessment in terms of total output, GDP, jobs, employment and taxes.
The model contains 100% Canadian data and directly reflects what took place at your event in your community.
STC STEAMPRO SAMPLE REPORTS
View sample reports that were prepared by Sport Tourism Canada’s Economic Impact team as part of our à la carte consulting service.
OUR OTHER TOOLS
Use our comparison chart to verify if STEAMPRO is the best fit for your project. If STEAMPRO is not the right tool for you, discover more about FESTPRO and STEAM, or contact us to discuss how we can help you measure the economic impact of your event.
What get’s measured get’s funded. Contact us today!
To book a consultant to work with you to prepare a detailed STEAM, STEAMPRO or FESTPRO report, please complete this form to request information or schedule a no obligation discovery with a member of our Economic Impact team.
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