Do you want to know the local economic impact of hosting events? STC can Help!
ECONOMIC IMPACT
As an event organizer, venue, or host city, EI data will help you:
Explain why your community should invest in bidding or hosting events.
Build a proper business case and gain support for hosting a future event.
Advocate effectively for business development and new facilities.
Demonstrate the value of your event property to destinations, sponsors funders.
FREE SELF-SERVE TOOL FOR STC MEMBERS
AVAILABLE AS AN À LA CARTE SERVICE ($) WITH REPORT VALIDATED BY STC
Sport Tourism Economic Impact Assessment Model (STEAM) – a tool that helps event organizers to predict the economic impact of hosting a particular sport event in a specific location in Canada.
DISCOVER STEAM
A CONSULTING SERVICE ($) WITH A CUSTOMIZED METHODOLOGY FOR EACH EVENT
Sport Tourism Economic Impact Assessment Pro Model (STEAM PRO) – an in-depth and technical analysis that allows event organizers to measure the actual economic impact of a sport event that was held in a specific location in Canada.
DISCOVER STEAMPRO
A CONSULTING SERVICE ($) WITH A CUSTOMIZED METHODOLOGY FOR EACH EVENT
FESTPRO – an an in-depth and technical analysis that allows event organizers to measure the actual economic impact of a festival, concert, fair, exhibition or any other non-sport event that was held in a specific location in Canada.
DISCOVER FESTPRO
COMPARING STEAM, STEAMPRO & FEST PRO
STEAM
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STEAMPRO
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FESTPRO
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Predictive model used to determine the expected impact of an event before it takes place |
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Model is populated with primary data from 300+ actual sport events |
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FREE self-serve online tool for STC members |
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Data set assumptions are made by event organizer |
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User Guide, training & technical support available |
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Used for sport events |
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Can be adapted to measure the EI of sport venues, teams/leagues, etc. |
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Data set is collected onsite via face-to-face intercept surveys, at kiosks, & using QR codes |
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Data set is augmented by post-event budget data from event organizers |
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EI team assigned to manage the research project from A – Z |
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Research add-ons available (sponsor & social impacts) |
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Used for festivals, fairs, concerts, exhibitions (non-sport events) |
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Available as a pay-per-use à la carte consulting service with results validated by STC |
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Detailed reporting available |
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Preferred pricing on à la carte service for STC members |
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Used exclusively for measuring the EI of Canadian events |
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Developed jointly by The Conference Board of Canada & Sport Tourism Canada |
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Utilizes data specifically related to travel from the Canadian Tourism Research Institute (CTRI) |
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Leverages the sector-specific tax data from Statistics Canada’s Government Revenues Attributable to Tourism (GRAT) report |
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Uses the latest input/output tables & multipliers from Statistics Canada |
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OUR DATA IS…
Credible
Today’s decision-makers need credible data when assessing funding requests. This is critical information for municipal, provincial, and federal government funding applications, grants, and all types of private sector financial support.
100% Canadian
Our tools allow you to predict the economic impact of hosting a particular event in a specific location in Canada. This data is gathered by Statistics Canada visitor expenditure profiles with spending data collected at over 500 sport events across the country!
OUR TOOLS + SERVICES
HOW DO WE HELP?
STC CAN HELP YOU MEASURE:
- Spending of out-of-town visitors while they attend the event
- Expenditures of the event organizers in producing the event
- Capital construction costs that are directly attributed to hosting the event
THE ECONOMIC IMPACT TEAM
STC has assembled a group of Canadian event researchers and economic impact consultants who conduct EI assessments for both sport and non-sport events in Canada.
READ BIO
Derek has a long history in supporting STC with research services in both Canada and abroad. Based in Vancouver, Derek conducts EI assessments using all three of STC’s tools and also provides research add-ons for our clients, including measuring social impacts and sponsorship.
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Marc is a sport tourism industry professional whose experience ranges from event logistics to sport marketing. He has worked onsite at many sporting events and led teams collecting survey data for economic impact studies. He works closely with the EI project team to help coordinate on-site training, surveyor recruitment and logistics to gather the data analyzed by the Economic Impact Consultants.
Marc graduated from the University of Western Ontario with a degree in Sports Management with Scholar’s Electives distinction.
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Originally from Edmonton, Alberta, Colin McGuinness is a respected sport and event tourism industry professional now based in Calgary. He graduated with a B.Mgt. degree from the Dhillon School of Business at the University of Lethbridge, and then added a Masters degree from the Faculty of Kinesiology, Sport, and Recreation at the University of Alberta. He has been involved in several of Sport Tourism Canada’s Economic Impact studies, including FISE World Edmonton, ITU World Triathlon Edmonton, BC Winter Games in Fort St. John, Curling Canada Olympic Trials Saskatoon and two Grey Cup Games in Calgary and Hamilton.
Liz LaPier
Field Supervisor
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Coming Soon!
Kait Flett
Field Supervisor
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Kait Flett (she/her) brings over 8 years of experience working in the NHL with True North Sport and Entertainment (Winnipeg Jets) and 2 years with Toa Consulting. Kait works regularly alongside Derek Mager as STC’s Economic Impact Field Supervisor. In this role she is responsible for event strategy, data collection, on-site operations management, and stakeholder and public engagement. Kait holds a Bachelor of Recreation Management and Community Development from the University of Manitoba, where she also played on the Bison Women’s Basketball team for five years and captained the team in her final two year.
What get’s measured get’s funded. Contact us today!
STC is the most experienced and knowledgeable onsite economic impact service provider in Canada. Since 2002, we’ve conducted over 800 EI assessments from small-town hockey to big city multisport and international events to concerts, car shows and conferences.
Economic Impact services are available on request, subject to the availability of a STC expert. Please complete the form below to request information or schedule a no obligation discovery with a member of our Economic Impact team.
STC Valued Partners
