by Kim Beggs | Aug 4, 2022 | Best Practices, News & Announcements, Press Release
Sport Tourism Canada (STC) studied the economic activity generated by the 2022 Tim Hortons Brier, held in Lethbridge, Alberta from March 4 to 13, 2022. The annual Canadian Men’s curling championship took place at Lethbridge’s ENMAX Centre. The study was commissioned...
by Kim Beggs | Oct 5, 2021 | Best Practices, News & Announcements
The impact of climate change and extreme weather conditions has been even more evident on sport events this past year. We have seen athletes adversely affected by extreme heat, and winter sports struggling to be held in reliable snow and/or ice conditions. October 6th...
by Kim Beggs | Oct 22, 2020 | Best Practices, COVID-19, News & Announcements
The 24-member Sport Tourism Canada COVID-19 Recovery Task Force has completed its Bouncing Back report. Working together since mid-May of 2020, the group has created an outline for the return of hosting sport events in the country. Chaired by Grant MacDonald, STC’s...
by Kim Beggs | Jun 17, 2020 | Best Practices, COVID-19
As part of Sport Tourism Canada’s Bouncing Back campaign for the recovery of the industry segment from COVID-19, all member destinations are being asked to help provide current state inputs for their communities. As your destination begins to look toward a “new...
by Kim Beggs | Jun 9, 2020 | Best Practices, News & Announcements
The latest tool developed for STC members is the Sport Tourism Event Evaluation Report, known by its acronym: STEER. Free to users, STEER will complement the tool already used by many STC members, STEAM2.0, which allows event planners to predict the economic impact of...
by Kim Beggs | Feb 11, 2020 | Best Practices
Have you ever wondered what event organizers do with economic impact data? The stats are pretty cool, but how do you leverage all that information to help make your event more successful and more profitable? Our savvy EI clients know they can’t let our fancy reports...
