Unleashing
The Power of Events!
Sport Tourism Canada is an organization founded through a partnership with the Destination Canada (formerly the Canadian Tourism Commission) with the goal to increase Canada’s capacity to attract and host sport tourism events.
We help increase Canada’s capacity to attract and host sport tourism events.
Latest News
The Best in Canada’s Sport Tourism Industry Honoured at SEC24
The very best in Canada’s Sport Tourism Industry were honoured during the 2024 PRESTIGE Awards ceremony held on March 15th at the RBC Convention Centre Winnipeg. Nine recipients across eight award categories were recognized. The PRESTIGE (Program Recognizing...
2024 PRESTIGE Awards Finalists Announced
Finalists Announced for the 2024 Sport Tourism Canada's PRESTIGE Awards Kingston, February 16, 2024 — Sport Tourism Canada (STC) proudly announces the finalists for the 2024 PRESTIGE Awards which recognize exceptional sport tourism initiatives, multisport games, and...
Notice of 2024 Annual General Meeting & Call for Nominations to the Board of Directors
Kingston, February 1, 2024 Notice is hereby given, that the Annual General Meeting of members of Sport Tourism Canada (hereafter called STC) will be held on Wednesday, March 13, 2024, at the hour of 9:00 am (Eastern Time) at the RBC Convention Centre Winnipeg. ...
Services We Offer
MEMBERSHIP
Gain access to exclusive offerings and other public offerings at discounted rates: directories, Canadian and International industry data, the Sport Hosting Index, and cooperative marketing programs and sales missions.
Consulting Services
High-level training and strategic advice for organizations or staff needing assistance on either a short-term or long-term basis.
ECONOMIC IMPACT ANALYSIS
Assessments that provide critical information for municipal, provincial, and federal government funding applications, grants, and all types of private sector financial support.
We Organize
These Events
Sport EventS Congress
March / April annually
Sport Events Congress is the largest annual gathering of the $6.8 billion sport tourism industry in Canada.
Prestige Awards
Held annually in conjunction with Sport Events Congress
To celebrate the people, places, and events that make the Canadian sport tourism industry so dynamic.
[UN] Golf and Sport Tourism Fore-Um
Held annually in November
A sociable golf-themed competition, which offers learning and B2B networking opportunities with sport tourism colleagues from across Canada.
Get your copy of the 2020 Canadian Sport Hosting Index
Member
Spotlight
kelowna
Can you imagine competing in the championship game surrounded by mountains and lakes in one of Canada’s top travel destinations? Named Canada’s number 1 mid-size city for sport hosting in 2019 and 2020, Kelowna is a vibrant city renowned for its welcoming hospitality, stunning landscape, and first-rate sporting venues.
Grande Prairie
Grande Prairie is a region of choice to host high–caliber sport, recreation, and cultural events. With world–class facilities, major airline and public transportation services, more than 3,000 hotel rooms, and plenty of dining and shopping, Grande Prairie is a premier destination for many events.
ottawa
Ottawa is one of the world’s greatest capital cities, fully equipped with a wide range of facilities and perfectly positioned to stage provincial, national and international events, making it an excellent host of sporting events. In 2017, Ottawa was named Destination of the Year by Sport Tourism Canada.
FORT MCMURRAY WOOD BUFFALO
Fort McMurray Wood Buffalo has hosted some big events here over the years, from multi-sport games to national & provincial championships and international showcase sporting events.
Testimonials
From Our Members
CHERYL FINN
SPORT TOURISM LONDON
We have several memberships with national and provincial organizations, but our affiliation with STC is by far the most valuable on a year over year basis.
DEAN MCINTOSH
HOCKEY CANADA
We met with four or five communities that we’ve never been in before at Sport Events Congress. They bid on an event over the next couple of years, and before you know it, we’re in that community hosting a major event.
MEMBER CATEGORIES AND FEES
Municipal Member
A public or private organization in a community, municipality or metropolitan area in Canada that is organized to solicit and service sports events (e.g. Convention & visitors bureaus, sport tourism commissions, economic development commissions)
FEES:
Population under 25,000 CDN $600
Population 25,000 – 50,000 CDN $1,000
Population 50,000 – 150,000 CDN $2,000
Population 150,000 – 500,000 CDN $3,000
Population Over 500,000 CDN $5,000
Associate Member
Canadian provincial or federal sport and/or tourism umbrella bodies (e.g. Provincial ministries of tourism, Sport Nova Scotia, Tourism Industry Association of Ontario, Travel Alberta, Convention Centres Canada). It also includes sport leagues that operate on a provincial, regional or national level.
FEES: CDN $2,000
Affiliate Member
This category of membership includes Canadian firms or individuals providing equipment, services or attractions to the field served by the organization (e.ga. Sport/event marketing companies, sports equipment manufacturers, consulting firms, architectural firms, facilities, institutions, athletic departments, hotel chains & individual hotel properties, airline and car rental chains). It also includes organizations that hold rights to events not covered under the Rights Holders category below.
FEES: CDN $1,000
Education
This membership category is open to those actively involved in the Canadian education system as an educator, researcher or student.
FEES: CDN $500
Rights Holder - National
This non-voting membership category includes national, multi-sport or major games organizations that are recognized as clients of Sport Canada.
FEES: CDN $400
Rights Holder - Provincial
This non-voting membership category includes provincial and multi-sport organizations that are recognized by provincial governments and provincial sport umbrella bodies that are Associate members of the STC.
FEES: CDN $150
International
This category provides an opportunity for international members to affiliate with the CSTA and includes access to all industry tools contained in the Products section of the website. Contact the CSTA for a full list of other benefits.
FEES:
Cities, States or Provinces – USD $5000
Countries USD $10,000